Rahul Bhui


Rahul Bhui

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Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Professor at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.

His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Communications, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American.

Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.


Bhui wins Rising Star award


"Why Context Should Matter."

Bhui, Rahul and Rachit Dubey. Decision. Forthcoming.

"Political Reinforcement Learners."

Schulz, Lion, and Rahul Bhui. Trends in Cognitive Sciences Vol. 28, No. 3 (2024): 210-222. PDF.

"AI-generated Visuals of Car-free American Cities Help increase Support for Sustainable Transport Policies."

Dubey, Rachit, Mathew Hardy, Thomas L. Griffiths, and Rahul Bhui. Nature Sustainability Vol. 7, (2024): 399-403. News & Views.

"Dynamic Computational Phenotyping of Human Cognition."

Schurr, Roey, Daniel Reznik, Hanna Hillman, Rahul Bhui, and Samuel J. Gershman. Nature Human Behaviour (2024). PDF.

"Attention Constraints and Learning in Categories."

Bhui, Rahul and Peiran Jiao. Management Science Vol. 69, No. 9 (2023): 5394-5404.

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Recent Insights

Ideas Made to Matter

2 from MIT Sloan named as Best 40-Under-40 MBA Professors

Jacquelyn Pless and Rahul Bhui study what drives innovation for social good and how people make decisions.

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Ideas Made to Matter

Categorical thinking can lead to investing errors

New research provides insight on when and why investors rely on indexes or categories to make decisions rather than investigating each individual stock.

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