In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.
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Analyzing Our Digital World
The Initiative on the Digital Economy (IDE) is a major effort focused on the impact of digital technology on businesses, the
economy, and society. Drawing on MIT Sloan’s strengths in technology and
innovation, its internationally recognized faculty, and more than a
decade of research and partnership with MIT Sloan’s Center for Digital
Business, the IDE is analyzing the broad sociological changes brought
about by the advance and spread of digital technology.
While digital technologies are rapidly transforming both business practices and
societies and are integral to the innovation-
driven economies of the future, they are also the core
driver of the great economic paradox of our time. On one hand,
productivity, wealth, and profits are each at record highs; on the other
hand, the median worker in America is poorer than in 1997, and fewer
people have jobs. Rapid advances in technology are creating
unprecedented benefits and efficiencies, but there is no economic law
that says everyone, or even a majority of people, will share in these
Technology is advancing quickly, but organizations and
skills advance slowly. What’s more, the gap between swiftly evolving
technology and the slower pace of human development will grow rapidly in
the coming decades, as exponential
improvements in artificial intelligence, robotics, networks,
analytics, and digitization affect more and more of the economy and
society. Inventing effective organizations and institutions for the
digital economy is the grand challenge for our time, and for MIT in