• Leading Digital

    Leading Digital

    In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.

  • Recent News

    -IDE researcher Kristina McElheran gets the lead article in the latest Management Science journal here

    -Accenture Becomes First Founding Member of the MIT Initiative on the Digital Economy. Click here for the full article.

    -Our 2015 Spring Seminars have concluded - see the previous details here.

    -Want to find out about future events? Join our mailing list at


    Analyzing Our Digital World

    The Initiative on the Digital Economy (IDE) is a major effort focused on the impact of digital technology on businesses, the economy, and society. Drawing on MIT Sloan’s strengths in technology and innovation, its internationally recognized faculty, and more than a decade of research and partnership with MIT Sloan’s Center for Digital Business, the IDE is analyzing the broad sociological changes brought about by the advance and spread of digital technology.

    While digital technologies are rapidly transforming both business practices and societies and are integral to the innovation- driven economies of the future, they are also the core driver of the great economic paradox of our time. On one hand, productivity, wealth, and profits are each at record highs; on the other hand, the median worker in America is poorer than in 1997, and fewer people have jobs. Rapid advances in technology are creating unprecedented benefits and efficiencies, but there is no economic law that says everyone, or even a majority of people, will share in these gains.

    Technology is advancing quickly, but organizations and skills advance slowly. What’s more, the gap between swiftly evolving technology and the slower pace of human development will grow rapidly in the coming decades, as exponential improvements in artificial intelligence, robotics, networks, analytics, and digitization affect more and more of the economy and society. Inventing effective organizations and institutions for the digital economy is the grand challenge for our time, and for MIT in particular.




Conference on Digital Experimentation (MIT)

When: October 16-17th, 2015

This event will bring together leading researchers conducting and analyzing large scale randomized experiments in digitally mediated social and economic environments. For more information, click here.



Roundtable on the Future of Work (MIT)

When: March 14th-15th, 2015

  • Leadership

    Leadership Photo

    New Thinking for a New Era

    Erik Brynjolfsson, Andrew McAfee, Alex ‘Sandy’ Pentland, and Sinan Aral lead the IDE, working together with a team of researchers to bring decades of ground-breaking scholarship on technology and the economy to bear on the challenges of today’s digital revolution.