"Days on Market and Home Sales."

Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360.

"(De)marketing to Manage Consumer Quality Inferences."

Miklós-Thal, Jeanine, and Juanjuan Zhang. Journal of Marketing Research Vol. 50, No. 1 (2013): 55-69. Media.

"Observational Learning: The Sound of Silence."

Zhang, Juanjuan. In Encyclopedia of the Sciences of Learning, edited by Norbert M. Seel, 2493-2296. New York, NY: Springer, 2012.

"Consumer Deliberation and Product Line Design."

Guo, Liang and Juanjuan Zhang. Marketing Science Vol. 31, No. 6 (2012): 995-1007.

"Rational Herding in Microloan Markets."

Zhang, Juanjuan, and Peng Liu. Management Science Vol. 58, No. 5 (2012): 892-912. Financial Times. MIT Sloan. Boston Herald. Federal Reserve Bank of Boston. Forbes. Online Appendix.

"How Does Popularity Information Affect Choices? A Field Experiment."

Tucker, Catherine, and Juanjuan Zhang. Management Science Vol. 57, No. 5 (2011): 828-842. Appendix.

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