Crafting a marketing plan for new health-monitoring device
When the Mitsubishi Electric Innovation Center (MELIC) needed a go-to market strategy for a new hardware-software AI camera, they relied on IDEA Lab students Adil Bahadoor and Amre Nouh.Learn More
Bringing theory to life
Simply put, Action Learning is learning by doing. Following MIT’s “mens et manus,” or mind and hand philosophy, student teams apply classroom learning to real management opportunities and challenges to become principled, innovative leaders. Through this project work with host organizations, students learn how to work in teams, define and address problems, and reflect on their learning experiences. Though the content of each Action Learning lab or course is unique, these central themes remain the same.