Associate Professor of Marketing
Juanjuan Zhang is an Associate Professor of Marketing at the MIT Sloan School of Management.
Zhang studies social interactions and marketing strategies. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and to derive optimal strategy recommendations.
Zhang has received the Frank M. Bass Award for the best marketing thesis, and is a two-time finalist for the John D. C. Little Award for the best marketing paper. In 2011, she was named a Marketing Science Institute Young Scholar, a title awarded to “potential leaders of the next generation of marketing academics.”
Zhang currently serves as associate editor of Management Science and Quantitative Marketing and Economics. She also serves as the vp of membership of the INFORMS Society for Marketing Science (ISMS).
Zhang teaches marketing management at MIT Sloan. She has received the MIT d’Arbeloff Fund for Excellence in Education, and has been nominated for the MIT Everett Moore Baker Memorial Teaching Award and the MIT Sloan Excellence in Teaching Award.
Zhang holds a BEcon from Tsinghua University and a PhD in business administration from the University of California, Berkeley.
General Expertise: Channel Management; Competitive strategy; Customer Relationship Management; Information and Incentives; Marketing; Marketing Strategy; Product Development; Social influence; Social Networks
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.