Epoch Foundation Professor of International Management
Professor of Marketing
Juanjuan Zhang is the Epoch Foundation Professor of International Management and Professor of Marketing at the MIT Sloan School of Management.
Zhang studies social interactions and marketing strategies. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and to derive optimal strategy recommendations.
Zhang has received the Frank M. Bass Award for the best marketing thesis, and is a three-time finalist for the John D. C. Little Award for the best marketing paper. In 2011, she was named a Marketing Science Institute Young Scholar, a title awarded to “potential leaders of the next generation of marketing academics.”
Zhang currently serves as Associate Editor of Management Science, Marketing Science, and Quantitative Marketing and Economics. She also serves as the VP of Membership of the INFORMS Society for Marketing Science (ISMS).
Zhang teaches Marketing Management at MIT Sloan. Among other recognitions, she has received the MIT d’Arbeloff Fund for Excellence in Education and the Jamieson Prize – the most prestigious of MIT Sloan’s teaching awards.
Zhang holds a BEcon from Tsinghua University and a PhD in Business Administration from the University of California Berkeley.
General Expertise: Applied economics; Asia; Channel Management; Competitive strategy; Crowdfunding; Customer Relationship Management (CRM); Emerging markets; Innovation management; Marketing Strategy; Product management; Sales force management; Social influence; Social media; Web-based marketing
For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.