Juanjuan Zhang

Epoch Foundation Professor of International Management

Professor, Marketing

Juanjuan Zhang

Juanjuan Zhang is the Epoch Foundation Professor of International Management and a Professor of Marketing at the MIT Sloan School of Management.

Zhang studies marketing strategies in today’s social context. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. She has received the Frank M.Bass Dissertation Paper Award for the best marketing thesis, is a four-time finalist for the John D.C. Little Award for the best marketing paper, and  twice a finalist for the INFORMS Society for Marketing Science Long Term Impact Award.

Zhang currently serves as Department Editor of Management Science, and Associate Editor of the Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. She also serves as a VP of the INFORMS Society for Marketing Science (ISMS).

Zhang teaches Marketing Management at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize.

Zhang holds a BEcon from Tsinghua University and a PhD in business administration from the University of California, Berkeley.

General Expertise: Applied economics; Asia; Channel management; Competitive strategy; Crowdfunding; Customer Relationship Management (CRM); Emerging markets; Innovation management; Marketing strategy; Product management; Sales force management; Social influence; Social media; Web-based marketing


For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

Contact Information

Office: E62-537

Tel: (617) 452-2790

Fax: (617) 258-7597

E-mail: jjzhang@mit.edu


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