The impact of misleading headlines on Facebook
New research found an overlooked source that slowed vaccination rates in the U.S.: misleading headlines from mainstream news sources.
Faculty
David Rand is the Erwin H. Schell Professor and Professor of Management Science and Brain and Cognitive Sciences at MIT, the director of the Applied Cooperation Initiative, and an affiliate of the MIT Institute of Data, Systems, and Society, and the Initiative on the Digital Economy.
Bridging the fields of cognitive science, behavioral economics, and social psychology, David’s research combines behavioral experiments run online and in the field with mathematical and computational models to understand people’s attitudes, beliefs, and choices. His work uses a cognitive science perspective grounded in the tension between more intuitive versus deliberative modes of decision-making. He focuses on illuminating why people believe and share misinformation and “fake news,” understanding political psychology and polarization, and promoting human cooperation. David received his BA in computational biology from Cornell University in 2004 and his PhD in systems biology from Harvard University in 2009, was a post-doctoral researcher in Harvard University’s Department of Psychology from 2009 to 2013, and was an Assistant and then Associate Professor (with tenure) of Psychology, Economics, and Management at Yale University prior to joining the faculty at MIT.
David's work has been published in peer-reviewed journals such Nature, Science, Proceedings of the National Academy of Science, the American Economic Review, Psychological Science, Management Science, New England Journal of Medicine, and the American Journal of Political Science, and has received widespread attention from print, radio, TV, and social media outlets. He has also written popular press articles for outlets including the New York Times, Wired, New Scientist, and the Psychological Observer. He was named to Wired magazine’s Smart List 2012 of “50 people who will change the world,” chosen as a 2012 Pop!Tech Science Fellow, and awarded the 2015 Arthur Greer Memorial Prize for Outstanding Scholarly Research, fact-checking researcher of the year in 2017 by the Poyner Institute’s International Fact-Checking Network, and the 2020 FABBS Early Career Impact Award from the Society for Judgment and Decision Making. Papers he has coauthored have been awarded Best Paper of the Year in Experimental Economics, Social Cognition, and Political Methodology.
Featured Publication
"Durably Reducing Conspiracy Beliefs Through Dialogues with AI."Costello, Thomas H., Gordon Pennycook, and David G. Rand. Science. Forthcoming. Download Preprint.
Featured Publication
"Shifting Attention to Accuracy Reduces Misinformation Sharing."Pennycook, Gordon, Ziv Epstein, Mohsen Mosleh, Antonio Arechar, Dean Eckles, and David G. Rand. Nature Vol. 592, (2021): 590-595. Download Paper.
Martel, Cameron and David G. Rand. Nature Human Behaviour. Forthcoming. Download Preprint.
Peysakhovich, Alexander and David G. Rand. Scientific Reports. Forthcoming.
Zhang, Yunhao and David G. Rand, MIT Sloan Working Paper 7064-24. Cambridge, MA: MIT Sloan School of Management, April 2024.
Lin, Hause, Haritz Garro, Nils Wernerfelt, Jesse Conan Shore, Adam Hughes, Daniel Deisenroth, Nathaniel Barr, Adam J. Berinsky, Dean Eckles, Gordon Pennycook, and David Rand, MIT Sloan Working Paper 6986-24. Cambridge, MA: MIT Sloan School of Management, February 2024. 45-minute Lecture. Tweet Thread.
New research found an overlooked source that slowed vaccination rates in the U.S.: misleading headlines from mainstream news sources.
MIT Sloan research shows that unflagged but misleading content on Facebook was less persuasive, but more widely seen, and thus generated more COVID-19 vaccine skepticism than flagged misinformation.
When it comes to actually persuading voters, the efficacy of microtargeting is difficult to determine.
The hope of many researchers is that, in tandem, multiple tactics may add up to something of a defense.
"The misinformation flagged by fact-checkers was 46 times less impactful than the unflagged content that encouraged vaccine skepticism."
Research found deliberately false Facebook posts were less damaging than unflagged vaccine-skeptical content with click-bait style headlines.
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