Zhang’s work receives triple honors
Juanjuan Zhang has received the 2021 John D. C. Little Award. Named after MIT Institute Professor Emeritus John D.C. Little, this award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS (The Institute for Operations Research and the Management Sciences) journal.
Zhang’s winning paper, coauthored with Xinyu Cao (NYU Stern, MIT Sloan PhD ‘18), is entitled “Preference Learning and Demand Forecast” (Marketing Science, 2021).
The same paper was also a Finalist for the Frank M. Bass Dissertation Paper Award for the best marketing paper published in an INFORMS-sponsored journal that was derived from a Ph.D. thesis (Zhang was Xinyu Cao’s thesis supervisor and paper coauthor).
In addition, Zhang’s paper entitled “Rational Herding in Microloan Markets” (Management Science, 2012), coauthored with Peng Liu (Cornell), was a finalist for the INFORMS Society for Marketing Science (ISMS) Long Term Impact Award, given annually to a marketing paper published in Marketing Science, Management Science, or another INFORMS journal in recognition of its significant long-run impact on the field of Marketing.