Recent research from MIT Sloan experts.
Altering gendered language in job postings doesn’t attract more women
A new MIT Sloan study finds that tweaking the amount of masculine or feminine language in online job postings doesn’t increase gender diversity in the applicant pool.
Voters are open to messages that go against their party doctrine
Research finds Democrats and Republicans react to persuasive messaging in ways that don’t always align with their party leader’s stated positions.
Blockchain for marketing? Maybe, but privacy issues abound
Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.
Artificial intelligence can design more appealing cars
Carmakers can spend $3 billion on a single design. Machine learning models can streamline the process — and bring fewer duds to market.
Harvard Square: A Love Story
A new book by MIT Sloan professor Catherine Turco explores how street-level markets are a central, and centrally important, social institution in American life.
The dark side of stock market circuit breakers
Circuit breakers are meant to calm the markets. But new research shows that they can backfire and create more volatility if not properly designed.
5 ways to scale digital initiatives
Build business commitment, provide shared technology, and streamline handoffs to increase the odds of success.
MIT Sloan professor named to 2023 Thinkers50 Radar list
The 2023 Thinkers50 Radar list honors David Rand, a professor who researches the spread of misinformation online.
Employees more likely to second-guess interpretable algorithms
New research shows that people are more likely to trust complicated machine learning models over models that they’re able to understand and troubleshoot.
3 benefits of liquid data assets
Liquid data assets help companies navigate change, experiment with new business models, and create new offerings for customers.