Strategy

The late MIT Sloan professor’s novel approach to customer bonding is still used in corporate strategies today.

Competitive insight is about taking competitors seriously so you’re never caught off guard by their actions.

During a visit to MIT, Jon Moeller talked about sustainability, technology and marketing trends, and how P&G reduced its product portfolio in order to grow.

Knowing how to evaluate AI tools, manage data effectively, and share data strategically will help leaders see the results from their AI investments.

Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.

A framework based on data, models, decisions, and value can help you leverage analytics for better business outcomes.

Uncertainty will abound in 2023. Focus now on resilience, agility, examining external factors, and innovation in artificial intelligence.

Choosing the right customer, technology, competition, and organization are necessary decisions for a successful startup.

MIT Sloan’s Phil Budden offers tips to avoid confusing technology with innovation, trying for 10X when 10% will do, and ineffective external engagement.

MIT Sloan professor Fiona Murray shares ideas for leaders looking to innovate in a time of geopolitical and economic tension.