a sheet of various flavors of cookies
Ideas Made to Matter Privacy

GDPR made some user data more valuable to marketers

A new study finds the data protection directive increases consumer trackability by 8%.

Aug 5, 2020
Read Article
An illustration of a droplet of blood at the end of a dropper.
Ideas Made to Matter Health Care

New study demonstrates early detection of lung cancer

The work has implications for early detection of all types of cancer, and answering questions about other diseases.

Jul 23, 2020
Read Article
Graphic of a collage of people in the background with a play button consisting of various mouths in the foreground.
Ideas Made to Matter Cybersecurity

Deepfakes, explained

What are deepfakes, and how business leaders can learn to identify and protect against them.

Jul 21, 2020
Read Article
Illustration of multicolored ring with 10 big data blunders in the middle
Ideas Made to Matter Data

10 big data blunders to avoid

Companies make common data science mistakes. Here’s an expert’s guide to what they are and how to avoid them.

Jul 14, 2020
Read Article
an office floorplan with highlighted desks for social distancing
Ideas Made to Matter Design

Spatial analysis startup helps build healthy hospitals

Spatio Metrics uses its spatial analysis software to link architects with data when designing heath care sites.

Jun 29, 2020
Read Article
Illustration of people working at round desks that connect like data points
Ideas Made to Matter Analytics

How to build a data analytics dream team

You need to the right team to harness the power of data analytics. From foundational roles to hot new titles, here’s where to start.

May 27, 2020
Read Article
Book pages with various colored bubbled meant to symbolize data storytelling
Ideas Made to Matter Analytics

Data storytelling unlocks the value of analytics

Presenting data with empathy and context leads business users to better decision-making.

May 20, 2020
Read Article
hand holding a lightbulb streaming colored lines representing data analytics
Ideas Made to Matter Analytics

Analytics tips from successful startups

Startups have a clean slate when building out their analytics practice. Here’s what they’ve learned.

May 14, 2020
Read Article
Woman viewed from behind with a pie chart and bar graph superimposed, meant to represent people analytics
Ideas Made to Matter Analytics

People analytics, explained

Taking a data-driven approach to talent-related decisions helps companies pivot quickly – in a crisis or simply as an agile business strategy.

May 12, 2020
Read Article
a basketball player dunks a ball that turns into a series of pie charts to represent sports analytics
Ideas Made to Matter Analytics

What sports analytics can teach business managers

Teams, leagues, and athletes are leading the way when it comes to using data analytics. Here’s what businesses can learn from sports analytics.

May 4, 2020
Read Article
Load More