Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
6 steps to handle supply chain disruption
The coronavirus pandemic is upending global supply chains. From crisis communications to tough decisions, here’s how companies should prepare.
How Talbots embraces omnichannel sales
The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.
How to master two different digital transformations
Becoming digital isn’t the same as digitization. Here’s how to handle both digital transformations.
How to curb a pandemic: Wash your hands at the airport
Improved handwashing habits at airports — even just a few — would curb the global spread of disease, new research finds.
5G, explained
The next-gen cellular network’s high speeds and low latency will usher in AR/VR, the “internet of things,” and more. Here’s what to expect — and when.
8 non-technical ways to improve your company’s cybersecurity
Cybersecurity solutions aren’t always complicated. Here’s how to build your defenses right now.
Economic growth as sustainability cure, not curse
An MIT researcher’s take on how technology and growth help humans “tread more lightly” on the planet.
How retail stores can thrive in the digital era
With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.
Platform report outlines threats, opportunities
Leaders from Amazon, Facebook, and other platform companies detail a mixed landscape, from regulatory threats to the broad promise of 5G.
The top 10 MIT Sloan news stories of 2019
Fixing a toxic work culture, the value of coaches, and other stories that caught readers’ attention this year.