Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
Microsoft’s Satya Nadella preps for work of the future
Microsoft CEO Satya Nadella talks about artificial intelligence, how technology can democratize expertise, and the perils of remote work in an attention economy.
2020 MIT Platform Report champions growth
Revolutions in telehealth, pivoting to meet demand, and the rise of the “super app” led the annual MIT Platform Strategy Summit.
3 ways to make technology more equitable
The author of “Black Software” on how to engage race, ask different questions, and avoid making people the problem.
How ‘data sharing 2.0’ helps firms create value
Sharing data within a company is vital to creating value. Curated content, designated channels, and repeatable controls are the ways to achieve "data sharing 2.0."
The case for an 'automation tax'
Some automation displaces workers and lowers wages. A new report argues that taxing the right technologies could help remedy this.
3 ways retail stores can survive against the odds
Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.
3 mantras for women in data
Data science is exploding, but women hold just a quarter of jobs. Four women discuss career paths, mentorship, and the benefits of diverse views.
MIT Sloan research about social media and misinformation
“Fake news” and misinformation peak online during presidential election years. Experts look at how they spread and what can be done to stop them.
How to build a data-driven company
To foster a data-centric culture, adopt the right technology, improve data literacy, and don’t be afraid to disrupt the status quo.
How platforms are pivoting during the pandemic
Many platform companies are faring well during the COVID-19 pandemic — including some that have pivoted to meet new or changing needs.