Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
Leadership cues to take from performers and artists
The art of leadership requires putting theories into practice. Painters, musicians, and acrobats can be some of the best teachers.
A 4-step process for recovering from business disruption
Firms disrupted by the coronavirus pandemic must position themselves for recovery. The military’s OODA process can help.
How to build a data analytics dream team
You need to the right team to harness the power of data analytics. From foundational roles to hot new titles, here’s where to start.
What should reopen first? Data shows the way
Banks before gyms, colleges before cafes. A new study offers insight into how to slowly reopen businesses.
A checklist for COVID-19 public health messaging
Useful coronavirus public health messages are clear and concise, emphasize the public good, and create the impression that others expect compliance.
COVID-19 insights from MIT Sloan Management Review
How to make better decisions, plan for long-term supply chain and economic disruptions, and reduce remote-work stress during the coronavirus outbreak.
Study: Consumers value reviews over occupational licenses
Occupational licensing raises costs, new research finds, but consumers hiring a painter or contractor care more about price and online reviews.
How to restart the economy with a ‘safe’ workforce
When the time comes, restarting the economy needs to be as quick and safe as possible. Safe workers, “immunity certificates,” and digital tracking could help.
6 steps to handle supply chain disruption
The coronavirus pandemic is upending global supply chains. From crisis communications to tough decisions, here’s how companies should prepare.
How Talbots embraces omnichannel sales
The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.