Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
Reading list: MIT Sloan insights about data and analytics
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How to use data strategically, from best practices at data-driven companies to building a data culture and data team.
To woo more customers, try a ‘domain mindset’
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Firms that shift to a “domain mindset” can help fill customers’ needs while expanding their own business opportunities.
Why external data should be part of your data strategy
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Third-party data is out there to find and use. To make external data work for your firm, vet it carefully and make it part of a centralized data strategy.
How to build data literacy in your company
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Data literacy is an in-demand skill for many workers and a stepping stone to becoming a data-driven organization. Here’s how to get started.
How PepsiCo is reinvesting in diversity and inclusion
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Pepsi’s refocused diversity and inclusion programs are built on transparency, setting clear goals, and including the company’s people, businesses, and communities.
How to create successful artificial intelligence programs
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Many AI programs do not generate business gains. New research finds the key to success is scientific, application, and stakeholder consistency.
How COVID-19 is disrupting data analytics strategies
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COVID-19 is upending data analytics practices, sidelining predictive analytics, and driving firms to external data and other economic indicators.
Microsoft’s Satya Nadella preps for work of the future
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Microsoft CEO Satya Nadella talks about artificial intelligence, how technology can democratize expertise, and the perils of remote work in an attention economy.
2020 MIT Platform Report champions growth
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Revolutions in telehealth, pivoting to meet demand, and the rise of the “super app” led the annual MIT Platform Strategy Summit.
3 ways to make technology more equitable
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The author of “Black Software” on how to engage race, ask different questions, and avoid making people the problem.