Ideas Made to Matter
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Successful and ethical artificial intelligence programs take into account behind-the-scenes ‘repair work’ and ‘ghost workers.’
Machine learning success starts with a strong data strategy, the right business use cases, and patience.
MIT research about the pandemic looks at economic fallout, the impact of government interventions, digital technology, and fighting misinformation.
Public messaging emphasizing that others are getting a COVID-19 vaccine is one effective way to overcome vaccine hesitancy, according to a new study.
How to use data strategically, from best practices at data-driven companies to building a data culture and data team.
Third-party data is out there to find and use. To make external data work for your firm, vet it carefully and make it part of a centralized data strategy.