Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
Here comes the AI productivity boom
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Businesses are poised to see big productivity gains from artificial intelligence. Make sure you’re prepared.
25 ways to fix social media
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A new report offers solutions to the problems that hound social media, from the spread of misinformation to the lack of competition.
The case for new social media business models
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Subscriptions and identify verification are just two of the ways social media companies could stem the tide of inflammatory and inaccurate content.
14 quotes and stats for digital leaders
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Insights from experts about how today’s leaders can manage employee needs, organizational culture, technology, and innovation.
How to nurture a digital workforce
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Digital transformations aren’t just about technology. Employees need to have the right skills, support, and emotional space to adjust during the transitions.
3 challenges to digital innovation and how to overcome them
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Digital transformation is an ongoing process. Here’s how your company can hone its funding, expertise, and technological capabilities.
2 MIT Sloan professors named to top 40-under-40 list
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Professors David Rand and Basima Tewfik research workplace topics such as imposter syndrome, and societal issues such as fighting online information.
The hidden work created by artificial intelligence programs
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Successful and ethical artificial intelligence programs take into account behind-the-scenes ‘repair work’ and ‘ghost workers.’
Machine learning, explained
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Machine learning is a powerful form of artificial intelligence that is affecting every industry. Here’s what you need to know about its potential and limitations and how it’s being used.
3 ways digital initiatives create value
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Firms that embrace digital innovation can see value from operations, customers, and becoming a go-to destination in an ecosystem. Kaiser Permanente is one standout.