Ideas Made to Matter
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
How to use data strategically, from best practices at data-driven companies to building a data culture and data team.
Third-party data is out there to find and use. To make external data work for your firm, vet it carefully and make it part of a centralized data strategy.
Pepsi’s refocused diversity and inclusion programs are built on transparency, setting clear goals, and including the company’s people, businesses, and communities.
Many AI programs do not generate business gains. New research finds the key to success is scientific, application, and stakeholder consistency.
COVID-19 is upending data analytics practices, sidelining predictive analytics, and driving firms to external data and other economic indicators.
Microsoft CEO Satya Nadella talks about artificial intelligence, how technology can democratize expertise, and the perils of remote work in an attention economy.