Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She has a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
New courses at MIT Sloan include ‘Pursuing happiness’
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Before it’s in the boardroom, it’s on the syllabus at MIT Sloan — including a new course on pursuing a meaningful life.
Why companies need artificial intelligence explainability
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Four reasons stakeholders don’t trust AI systems, and how companies can overcome them.
3 insights about the digital economy from a new MIT podcast
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Experts talk about the rise of TikTok, the power of social media, and why we should be cautious about artificial intelligence.
4 visions for the future of retail
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How retail stores and companies can thrive in the experience economy.
5 data monetization tools that help AI initiatives
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Launching artificial intelligence initiatives can be a daunting task. Start with these five data monetization capabilities.
Lessons about the metaverse from Roblox and Second Life
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As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.
5 social media trends experts are watching
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Fighting misinformation, understanding powerful algorithms, and mitigating harms are top concerns for social media experts.
The argument for data-centric artificial intelligence
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Machine learning pioneer Andrew Ng argues that focusing on the quality of data fueling AI systems will help unlock its full power.
15 assumptions leaders should reconsider
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Time to take a fresh look at what customers want, how people work, and how to drive innovation.
What ‘work of the future’ means to 5 business leaders
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Executives from Google, Target, and Amgen prioritize data, artificial intelligence, and empathy as they shape a future-ready workforce.