Ideas Made to Matter
Sara Brown
News Writer
Sara writes about management issues affecting global business leaders, with an emphasis on management science. Areas of interest include artificial intelligence, the digital economy, marketing, operations management, platforms, system dynamics, and supply chain.
Prior to MIT Sloan, Sara was a reporter and editor at the Vineyard Gazette on Martha's Vineyard. She has written for The Boston Globe and Martha's Vineyard Magazine, among other publications. She is a master's degree in journalism from Boston University and an undergraduate degree from the University of Washington.
Articles by Sara Brown
The hidden work created by artificial intelligence programs
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Successful and ethical artificial intelligence programs take into account behind-the-scenes ‘repair work’ and ‘ghost workers.’
Machine learning, explained
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Machine learning is a powerful form of artificial intelligence that is affecting every industry. Here’s what you need to know about its potential and limitations and how it’s being used.
3 ways digital initiatives create value
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Firms that embrace digital innovation can see value from operations, customers, and becoming a go-to destination in an ecosystem. Kaiser Permanente is one standout.
7 lessons for successful machine learning projects
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Machine learning success starts with a strong data strategy, the right business use cases, and patience.
Report details COVID-19’s impact on the digital economy
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MIT research about the pandemic looks at economic fallout, the impact of government interventions, digital technology, and fighting misinformation.
Study: Emphasizing vaccine acceptance could boost immunization rates
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Public messaging emphasizing that others are getting a COVID-19 vaccine is one effective way to overcome vaccine hesitancy, according to a new study.
Reading list: MIT Sloan insights about data and analytics
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How to use data strategically, from best practices at data-driven companies to building a data culture and data team.
To woo more customers, try a ‘domain mindset’
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Firms that shift to a “domain mindset” can help fill customers’ needs while expanding their own business opportunities.
Why external data should be part of your data strategy
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Third-party data is out there to find and use. To make external data work for your firm, vet it carefully and make it part of a centralized data strategy.
How to build data literacy in your company
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Data literacy is an in-demand skill for many workers and a stepping stone to becoming a data-driven organization. Here’s how to get started.