Brand Guidelines

What does it mean to be MIT’s school of management? Why is it that when people visit the MIT Sloan campus, they come away with the feeling that it’s a special place? What do we want the world to know about our creative community and the global impact of our work?

We have developed these brand guidelines to assist you in choosing words, images, and experiences that help your audience answer these questions. Through consistent use of our brand voice and visual identity, we can demonstrate MIT Sloan’s distinctive qualities to audiences around the world.

Brand use examples