Jeffrey Lee

Lecturer and Visiting Scholar

Jeffrey Lee

Jeff Lee is a lecturer and visiting scholar in the Management Science group at MIT’s Sloan School of Management.  He teaches the MBA courses on Listening to the Customer and Strategic Market Measurement. 

Lee specializes in consumer motivation for symbols of social status.  His current research focuses on instances in which consumers might actually be demotivated from owning and using high-status products, and how fundamental consumer dynamics such as imagination and increased status can negatively influence interest in luxury items.  Another related stream of research explores how consumers may experience performance deficits when using high-status products for performance enhancement.  In addition, Lee is interested in consumer word-of-mouth behavior and social influence in networks.  His research has been featured in media publications such as Modern Advertising, The Financial Times, and The Huffington Post.

Jeff Lee holds a BS in economics and in sociology from Duke University, and a DBA in business administration in marketing from Harvard Business School. 

General Expertise: Branding

 

For more background on this faculty member's research and academic initiatives, please visit the MIT Sloan faculty directory.

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