Marketing

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    Pioneering research methods

    Combining quantitative fundamentals with an interdisciplinary approach

    Collaborative relationships

    Faculty mentoring enriches the student experience

    Engaging Curriculum

    Enabling students to master concepts and research skills

  • MIT Sloan's marketing faculty continues the proud tradition established at MIT Sloan nearly half a century ago, combining scientific fundamentals with innovative ideas and an interdisciplinary approach to research.

    Members of the MIT Sloan marketing group have pioneered research methods, marketing models, and decision-support systems that have enhanced new product development, identified customer desires, predicted customer behavior, and have led to enhanced understanding of marketing strategy. The concept of marketing science, established and popularized at MIT Sloan, remains a critical component of marketing strategy in corporations across the globe.

    Marketing faculty have diverse interests with advanced degrees in marketing, psychology, economics, management science, sociology, and operations research. These diverse backgrounds inform their research and data collection methods and expand the scope of the topics studied.

  • PhD Students

    MIT Sloan's PhD students are a critical part of the Marketing Group. The collaborative relationship between PhD students and faculty leads to innovative, relevant research with real impact on business and the world.