MIT Sloan regrets the passing of Professor of Marketing and Former Dean (2007-2024), David C. Schmittlein, and offers condolences to his family, friends, and colleagues.
Faculty
The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning. Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.
FULL-TIME FACULTY
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Assistant Professor
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Assistant Professor at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Dean Eckles
William F. Pounds Associate Professor of Management
Dean Eckles is the William F. Pounds Associate Professor of Management and an Associate Professor of Marketing at MIT Sloan. He is Associate Director of the Institute for Data, Systems & Society in the Schwarzman College of Computing. His…
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Renee Richardson Gosline
Senior Lecturer, Marketing
Renée Richardson Gosline is a Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and head of the Human-First AI group at MIT's Initiative on The Digital Economy. She is an expert on the intersection between behavioral…
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John R. Hauser
Hear name pronounced.Kirin Professor of Marketing
John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.He has served MIT as Head of the MIT Marketing Group,…
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Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Drazen Prelec is the Digital Equipment Corp. Leaders for Global Operations Professor of Management and a Professor of Management Science and Economics at the MIT Sloan School of Management. Prelec holds appointments in the Department of…
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David G. Rand
Erwin H. Schell Professor
David Rand is the Erwin H. Schell Professor and Professor of Management Science and Brain and Cognitive Sciences at MIT, the director of the Applied Cooperation Initiative, and an affiliate of the MIT Institute of Data, Systems, and Society, and the…
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Duncan Simester
NTU Professor of Marketing
Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and…
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Catherine Tucker
Hear name pronounced.Sloan Distinguished Professor of Management
Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program. She has also been the Chair of the MIT Sloan PhD Program. Her research interests lie in…
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Juanjuan Zhang
John D. C. Little Professor of Marketing
Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. An expert in quantitative modeling, Zhang combines economic theory with computation to build scalable business solutions. Her research has been…
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Glen Urban
David Austin Professor in Marketing, Emeritus
Glen Urban is the David Austin Professor in Marketing, Emeritus, and MIT Sloan School Dean, Emeritus.Urban concentrates on the fascinating area of trust-based marketing on the Internet. In particular, he explores how trust is built on a website, how…
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Birger Wernerfelt
J. C. Penney Professor of Management Science, Emeritus
Birger Wernerfelt is the J. C. Penney Professor of Management Science Emeritus at the MIT Sloan School of Management.Wernerfelt has held teaching positions and has done research in marketing at MIT Sloan, in economics at the University of Copenhagen…
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Research Centers
Research centers at MIT and MIT Sloan provide a venue for faculty and students to come together to pursue solutions to some of the world’s most significant challenges and explore some of the most pressing questions in business and society today. Through collaboration with other top researchers and business leaders, MIT Sloan faculty and students produce work that has a powerful impact on leading organizations and on everyday life.
Faculty in the Marketing Group are affiliated with the following research centers at MIT: