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  • Seminars

    The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. All seminars are held on Mondays from 4:00 - 5:00 p.m. in E62-550. Below is a list of this semester's seminars.

  • Date Event
    February 23, 2015 Ian Krajbich

    Assistant Professor, Ohio State University

    “A common mechanism underlying value-based decision making”

    Abstract: A fundamental goal in neuroeconomics is to draw on fundamental principles from neuroscience to inform and constrain models of decision making. Here I will discuss a number of ways in which we have used such principles to improve our understanding of choice behavior. I will focus on a dynamical, "drift-diffusion model" of how choices are formed over time, and use that model to illustrate common principles underlying both perceptual and economic choice. I will show that economic decisions are constrained by subjects' imperfect knowledge of their own preferences, by their limited attention, and by their adaptation to different ranges of values in their environment. With this model, I will demonstrate that choice behavior is consistent across different choice domains. The model also goes beyond the traditional approach as it is able to additionally account for eye-movements, response times, and brain activity. Finally, I will discuss some applications of the model, including work on branding and social preferences.

    March 2, 2015 Tali Sharot

    Associate Professor of Cognitive Neuroscience, Department of Experimental Psychology, University College London

    "Good news and bad news: how humans incorporate information"

    March 30, 2015 Michelle Andrews PhD Candidate in Marketing, Fox School of Business, Temple University
    No events found.