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  • Seminars

    The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. All seminars are held on Thursdays from 11:30 a.m. - 12:30 p.m. in E62. Below is a list of this semester's seminars.

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    Date Event
    September 7, 2017 Xinyu Cao (MIT)
    Prelaunch Demand Estimation
    September 7, 2017 John McCoy (MIT)

    Extracting Wisdom from the Crowd

    September 14, 2017 Liang Guo (Chinese University of Hong Kong)
    Testing the Role of Contextual Deliberation in the Compromise Effect
    September 21, 2017 Jidong Zhou (Yale University)
    Multiproduct Intermediaries and Optimal Product Range
    September 28, 2017 Yuxin Chen (NYU Shanghai)
    In-Consumption Social Listening with Unstructured Data: The Case of Live Comments and Movie Appreciation
    October 5, 2017 Jagmohan Raju (Wharton)
    The Effect of Content Providers' Ability to Charge End-users on the Network Neutrality Debate
    October 12, 2017 Jinhong Xie (University of Florida)
    The Dark Side of User-Generated Information: The Fateful First Review
    October 26, 2017 Monic Sun (Boston University)
    A Model of Smart Technologies
    November 2, 2017 Aniko Oery (Yale University)
    Managing Word of Mouth Content
    November 16, 2017 Daria Dzyabura (NYU)
    CapturingHeterogeneity among Consumers with Multi-taste Preferences
    November 30, 2017 Jeremy Yang (MIT)
    December 7, 2017 Shuyi Yu (MIT)
    No events found.