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Faculty & Research

T. Tony Ke

  • Assistant Professor, Marketing

T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics and marketing strategy.  His current work focuses on consumer search theory, advertising, retailing and platforms. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

Ke holds a PhD in operations research, an MA in statistics, and an MA in economics from the University of California, Berkeley, and a BS in Physics and a BS in statistics from Peking University.