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Faculty & Research

T. Tony Ke

  • Assistant Professor of Marketing

T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics, social networks, and marketing strategy.  His current work focuses on modeling consumer search for information, especially on multiple attributes of products, and analyzing firms’ pricing and product strategies. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

He holds a PhD in Operations Research, an MA in Statistics, and an MA in Economics from University of California, Berkeley, and a BS in Physics and a BS in Statistics from Peking University.