William Aulet

Senior Lecturer
Managing Director, Martin Trust Center for MIT Entrepreneurship

Biography | Selected Publications

William Aulet

Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators.

 Bill teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT.

 During his three year tenure as the head of the Trust Center, he has conceived, designed, and overseen the implementation of many new innovative programs including: MIT Clean Energy Prize, Trust Center TV, Energy Ventures Class, Regional Entrepreneurship Acceleration Program (REAP), MIT Entrepreneurship Review, Entrepreneurial Product Marketing and Development Class, Linked Data Ventures Class, Founders Skills Accelerator, t=0 Entrepreneurship Festival, Beehive Cooperative, Entrepreneurs Walk of Fame, Corporate Innovators Sponsor Group, Applications of Advanced Entrepreneurial Techniques "GSD Ninjas," and Global Founders’ Skills Accelerator.

 Prior to joining MIT, Bill had a 25 year track record of success in business himself. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies. 

Bill started his career at IBM getting training and experience in technical, marketing, sales, financial, and international business operations and management. After 11 years, he was named an MIT Sloan Fellow which resulted in him attending MIT for a one year degree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in FortuneMagazine, BusinessWeek,TheWall Street Journal, and many other publications for its innovative products and strong business foundation. 

In 2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology, a security technology company with a dual focus in the areas of drivers’ licenses and facial recognition. During his tenure of two and a half years, Viisage developed a new strategy, overhauled its operations, made three major acquisitions, executed two major fundraising rounds and as a result, its market value increased from $50 million to over $500 million. 

Today, in addition to his work at MIT, Bill works with individuals and companies to become more successful through innovation-driven entrepreneurship. From single entrepreneurs trying to launch new ventures all the way up to large multi-billion dollar corporations seeking to achieve their goals through entrepreneurship, intrapreneurship, and innovation, the same fundamentals have been successfully applied. He also serves on the board of directors or advisors for a number of companies. He is a regularly featured speaker at management leadership programs on topics such as entrepreneurship, intrapreneurship, entrepreneurial marketing, technology innovation, creating sustainable and rapid profitable growth, financing strategies, and operational excellence. He writes as much as possible in places such as Xconomy.com, MIT Sloan Experts, The Boston Globe, the Kauffman Foundation, The Huffington Post and the MIT Entrepreneurship Review

A former professional basketball player, Bill lives in Belmont, Massachusetts with his wife and has four grown sons. Mr. Aulet holds a bachelor’s degree in engineering from Harvard University and an SM from the MIT Sloan School of Management.

 

Contact Information
Office: E40-160
Tel: (617) 253-2473
Fax: (617) 253-8633
Support Staff
Name: Ana Cuellar
Tel: (617) 324-7789

Research Center(s)

General Expertise
Accelerators; Action learning; Alternative energy; Angel investing; Apple; Apple; Apps; Blogs; B-school; Business education; Business education; Business plans; Business process modeling; Business school; Business-to-business marketing; Canada; Change management; Clean energy; Compensation; Compensation; Competition; Competition; Competitive strategy; Computer industry; Computers; Conflicts of interest; Conflicts of interest; Consumer behavior; Corporate governance; Corporate governance; Corporate governance; Corporate incentives; Corporate strategy and policy; Crisis management; Crowdfunding; Crowdfunding; Crowdsourcing; Crowdsourcing; Cultural differences; Customer incentives; Customer satisfaction; Disclosure; Distributed leadership; Diversity; Economic development; Education; Electronic media; Elevator pitch; Emerging businesses; Employee motivation; Employee termination; Energy; Energy efficiency; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Environment; Environmental leadership; Environmental policy; Ethanol; European Union (EU); Executive education; Experimental design; Fracking; Gas; Global climate change; Global entrepreneurship; Global entrepreneurship; Global warming; Google; Hiring; Hybrid organizations; Hydraulic fracturing; Incentives; Incubators; Initial Public Offerings (IPOs); Innovation; Innovation management; Innovative thinking; Intellectual property; Intellectual property; International entrepreneurship; International marketing; Investor relations; Job creation; Lead users; Leadership; Leadership; Leadership; LinkedIn; Management control; Management education; Managerial communication; Managing adversity; Managing diversity; Market research; Marketing; Marketing strategy; MBA; Medical devices; Mergers and acquisitions; Microsoft; Middle East; MOOCs; MOOCs; Motivation; Motivation; Natural gas; New venture development; New ventures; New Zealand; Nonlinear dynamics; Non-linear dynamics; Nuclear power; Oil; Online education; Open innovation; Organizational behavior; Organizational change; Organizational communication; Organizational communications; Organizational culture; Organizational design and performance; Organizational learning; Organizations; Patents; Positioning; Pricing; Product design; Product development; Product innovation; Product loyalty; Product management; Product strategy; Public utilities; Recruitment; Research and development; Robotics; Sales; Silicon Valley; Silicon Valley; Social entrepreneurship; Solar power; Startups / Start-ups; Stock options; Stock options; Strategic management; Strategic planning; Strategy; Sustainability; System dynamics; System dynamics; Technological innovation; Technological innovation; Technology; Technology transfer; Twitter; United Kingdom; United States; Valuation; Valuation; Venture capital; Water; Wind power