John Little wins Sheth Foundation Medal
John Little received the 2014 Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. The award recognizes "enduring and transformational contributions" to both marketing scholarship and marketing practice. He received the award at an exclusive banquet during the annual INFORMS Marketing Science Conference, at Emory University in Atlanta. A special session followed, in which Professors John Hauser of MIT, Jim Lattin of Stanford, and John Roberts of the London Business School described Little's marketing accomplishments in detail.