In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation’s CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.
To illustrate how network externalities and complementary assets affect strategy and competition.
Appropriate for the Following Course(s)
system dynamics, technology strategy
Sony's Battle for Video Game Supremacy
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