Marketing

Faculty

The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning.  Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.

Research Centers 

Research centers at MIT and MIT Sloan provide a venue for faculty and students to come together to pursue solutions to some of the world’s most significant challenges and explore some of the most pressing questions in business and society today. Through collaboration with other top researchers and business leaders, MIT Sloan faculty and students produce work that has a powerful impact on leading organizations and on everyday life.

Faculty in the Marketing Group are affiliated with the following research centers at MIT:

• MIT Center for Collective Intelligence  
• Initiative on the Digital Economy
• Operations Research Center