Sinan Kayhan Aral

Faculty

Sinan Kayhan Aral

About

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.

Honors

Aral’s efforts to address “fake news” recognized

Aral wins Herbert Simon Award

Sinan Aral honored with best paper award

Sinan Aral appointed to Scientific Advisory Board

Aral wins Jamieson Prize

Publications

"The Spread of True and False News Online."

Visoughi, S., D. Roy, and Sinan Aral. Science. Forthcoming.

"Information Technology, Repeated Contracts, and the Number of Suppliers."

Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.

"Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment."

Shan Huang, Sinan Aral, Yu Hu, and Erik Brynjolfsson. In Proceedings of the 28th Workshop on Information Systems and Economics (WISE 2017), edited by Vidyanand Choudhary, Seoul, South Korea: December 2017.

"The Effects of Reputation Systems on Markets: An Online Field Experiment."

David Holtz, P. Alex Dow, Brian Karrer, and Sinan Aral. In Proceedings of the 28th Workshop on Information Systems and Economics (WISE 2017), edited by Vidyanand Choudhary, Seoul, South Korea: December 2017.

"The Strength of Weak Ties: Causal Evidence using People-You-May-Know Randomizations."

Guillaume Saint-Jacques, Sinan Aral, Erik Brynjolfsson, Ya Xu, and Edoardo Airoldi. In Proceedings of the 28th Workshop on Information Systems and Economics (WISE 2017), edited by Vidyanand Choudhary, Seoul, South Korea: December 2017.

"Social Structure and Trust in Massive Digital Markets."

David Holtz, Diana Lynn MacLean, and Sinan Aral. In 38th International Conference on Information Systems (ICIS 2017), Seoul, South Korea: December 2017. Download Paper.

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Recent Insights

Press

The power of influencers in social media networks

MIT Sloan's Sinan Aral and Paramveer Dhillon published a study in Nature Human Behavior on the power of influencers in social media networks.

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Press

False news spreads widely and easily

Three MIT researchers investigated all the true and false news stories verified by six independent fact checking organizations that were distributed on Twitter from 2006 to 2017.

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Media Highlights