PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Inflation Needs a Short Leash and 4 More Lessons From the Fed’s Powell Era
BARRON'S | Kristin Forbes, Jerome and Dorothy Lemelson Professor of Management and Global Economics at MIT Sloan, does the math on Jerome Powell's tenure.
How CPC Research Informs Policy that Leads to Action: Interregional Transmission
Our collaboration with Senator John Hickenlooper’s office on the BIG WIRES Act exemplifies exactly what we’re here to do.
The surprising power of warmth in AI negotiations
In MIT’s international AI Negotiation Competition, “warmer” agents achieved better outcomes in negotiations with other AI agents.
Even AI won’t tolerate a ruthless negotiator
MIT Sloan researchers find that warm, empathetic AI agents consistently outperform cold, ruthless ones in a large-scale international AI negotiation competition
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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