PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
How to boost your organization’s AI maturity level
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New research highlights four areas leaders must address as they embed AI across their business.
Over 1,000 MIT Students Learn How to Take Climate Action
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During this year’s Orientation, on day one, new MIT students stepped into the shoes of global decision-makers, using the simulator to test climate policies, explore solutions, and envision the future they want to create.
AI implementation strategies from MIT Sloan Management Review
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Value creation is the true measure of successful AI implementation. It starts at proof of concept and considers AI’s impact on an industry, not just a company.
Former Boston Fed President Rosengren: The Fed will have to rely on 'noisier' data during shutdown
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MIT GCFP Visiting Scholar and former Boston Fed President Eric Rosengren weighs in on how the government shutdown affects the Federal Reserve’s access to economic data.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
Learn MoreExample PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)