PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
Africa Is Not Ready for the AI Era – And Few Are Willing to Say It
At a Glance: Is Africa ready for the AI era? This article argues that current optimism is dangerous if it masks our structural reality. While the world’s superpowers treat AI as a matter of national security and industrial policy, many African nations are still treating it as a side project.
Merging Career Experience and Academic Learning For Greater Impact
Following a long career at Huawei, Hugo Huang, SFMBA ’20, came to MIT Sloan to learn more.
Quantum computing reality check: What business needs to know now
Commercial quantum computing is now years, rather than decades, away. It’s time for business leaders to start tracking its evolution.
From Strategy to Stewardship: A Transformative Leadership Journey Through the MIT EMBA
Ritesh Ramesh is CEO of MDaudit and a member of the MIT Executive MBA Class of 2017.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Sarofim Family Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
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Example PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)