PhD
Marketing
MIT Sloan’s Marketing group equips students with a deep understanding of behavioral and management science theories and methods, drawing from disciplines such as behavioral science, economics, operations research, and statistics. The group benefits from the pioneering work of faculty members like Duncan Simester, who explores consumer behavior and pricing strategies; Juanjuan Zhang, known for her research on social interactions and marketing; and Catherine Tucker, who investigates digital marketing and privacy issues. This collaborative environment fosters innovative research that addresses key challenges in marketing, including customer satisfaction and the psychological aspects of consumer behavior.
Research from Marketing Faculty
4 human financial services activities that AI can’t do
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Artificial intelligence improves efficiency in risk management and compliance, but humans are still best for customer-facing tasks, a new study finds.
The Perils and Possibilities of AI
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Artificial intelligence was top of mind at the 2025 MIT Sloan Reunion. In two talks, MIT alumni went to the furthest reaches of possibility with AI, both in terms of its capacity to do harm and its potential to solve existence's toughest problems.
How friends of friends become friends on social media
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New MIT Sloan School of Management research conducted on Twitter (formerly X) shows that having shared connections directly contributes to social media users connecting with one another online.
Power for the People
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Mojola Ola, EMBA ’22, is redefining energy access across Africa—and transforming the lives of the people in the country he calls home.
Select Marketing Faculty
Full-Time Faculty
Sinan Aral
David Austin Professor of Management
Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…
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Rahul Bhui
Class of 1958 Career Development Associate Professor
Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management, and affiliate faculty of the MIT Institute for Data, Systems, and Society. His research combines cognitive science, computational neuroscience, and behavioral…
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Sharmila C. Chatterjee
Senior Lecturer, Marketing
Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…
Learn MoreExample PhD Thesis Topics
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Jennifer Allen (2024)
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Matthew Cashman (2024)
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Keyan Li (2024)
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Marat Ibragimov (2023)
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Yiqun Cao (2022)