Marketing

Faculty

The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning.  Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.

FULL-TIME FACULTY

Sinan Aral

Sinan Aral

David Austin Professor of Management

Sinan Aral is a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist who is ranked among the top 50 management scholars in the world and was rated the World’s “Top Digital Thinker” in 2021. He is the…

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Rahul Bhui

Rahul Bhui

Class of 1958 Career Development Assistant Professor

Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Professor at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.His research combines cognitive…

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Sharmila C. Chatterjee

Sharmila C. Chatterjee

Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing

Sharmila C. Chatterjee is a Senior Lecturer in Marketing and is the Academic Head for the MBA Track in Enterprise Management (EM) launched at MIT Sloan in Fall 2012. Chatterjee teaches the graduate course in B2B Marketing and is deeply engaged in…

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Dean Eckles

Dean Eckles

William F. Pounds Associate Professor of Management

Dean Eckles is the William F. Pounds Associate Professor of Management and an Associate Professor of Marketing at MIT Sloan. He is affiliate faculty at the Institute for Data, Systems & Society in the Schwarzman College of Computing. His substantive…

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Renee Richardson Gosline

Renee Richardson Gosline

Senior Lecturer

Renée Richardson Gosline is a Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and head of the Human-First AI group at MIT's Initiative on The Digital Economy. She is an expert on the intersection between behavioral…

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John R. Hauser

John R. Hauser

Hear name pronounced.

Kirin Professor of Marketing

John R. Hauser is the Kirin Professor of Marketing at the MIT Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology.He has served MIT as Head of the MIT Marketing Group,…

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Drazen Prelec

Drazen Prelec

Digital Equipment Corp. Leaders for Global Operations Professor of Management

Drazen Prelec is the Digital Equipment Corp. Leaders for Global Operations Professor of Management and a Professor of Management Science and Economics at the MIT Sloan School of Management. Prelec holds appointments in the Department of…

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David G. Rand

David G. Rand

Erwin H. Schell Professor

David Rand is the Erwin H. Schell Professor and Professor of Management Science and Brain and Cognitive Sciences at MIT, the director of the Applied Cooperation Initiative, and an affiliate of the MIT Institute of Data, Systems, and Society, and the…

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David C. Schmittlein

David C. Schmittlein

Professor of Marketing; Former Dean (2007-2024)

David Schmittlein is the former Dean (2007-2024) and a Professor of Marketing at the MIT Sloan School of Management.As dean, Schmittlein’s focus was to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality…

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Duncan Simester

Duncan Simester

NTU Professor of Marketing

Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and…

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Catherine Tucker

Catherine Tucker

Hear name pronounced.

Sloan Distinguished Professor of Management

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is the faculty director of the EMBA program. She has also been the Chair of the MIT Sloan PhD Program. Her research interests lie in…

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Juanjuan Zhang

Juanjuan Zhang

John D. C. Little Professor of Marketing

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.An expert in quantitative modeling, Zhang combines economic theory with data science to optimize various business decisions in this fast-changing…

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Emeritus Faculty

John D.C. Little

John D.C. Little

Institute Professor, Emeritus

John Little is a Professor Emeritus at the MIT Sloan School of Management.Little has had a distinguished career spanning five decades. He has published seminal papers in operations research methodology, traffic signal control, decision support…

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Glen Urban

Glen Urban

MIT Sloan School Dean, Emeritus

Glen Urban is the David Austin Professor in Marketing, Emeritus, and MIT Sloan School Dean, Emeritus.Urban concentrates on the fascinating area of trust-based marketing on the Internet. In particular, he explores how trust is built on a website, how…

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Visitors

Professor Donkor

Kwabena Donkor

Management Science

MLK Visiting Professor

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Research Centers 

Research centers at MIT and MIT Sloan provide a venue for faculty and students to come together to pursue solutions to some of the world’s most significant challenges and explore some of the most pressing questions in business and society today. Through collaboration with other top researchers and business leaders, MIT Sloan faculty and students produce work that has a powerful impact on leading organizations and on everyday life.

Faculty in the Marketing Group are affiliated with the following research centers at MIT: