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MIT Sloan > LearningEdge > Entrepreneurship > I+MED Laboratories: Expanding Beyond Thailand
I+MED Laboratories Expanding Beyond Thailand
Authors
Jennifer Jeng, Laura Rieber, Gautam Shewakramani and Irina Starikova
Abstract
Rapid-test manufacturer i+MED wanted to be the missing link between Thailand’s national research and development laboratories and the global biotechnology markets. In 2009, eight years after its founding, i+MED was ready to launch its first breakthrough product outside of Thailand. The company had set its sights on India.
Learning Objective
To explore the challenges startups encounter as they go global, particularly when the firm is small, the product novel, and the market vast and complex.
Could be taught in the following course(s)
global entrepreneurship, strategy