Skip Ribbon Commands
Skip to main content
Sign In
MIT Sloan > LearningEdge > Strategy > What's Driving Porsche?
What
Authors
Rebecca M. Henderson and Cate Reavis
Abstract
“Believe me, if you mix the Porsche guys with the Audi guys and VW guys, you will have trouble. Each is proud to belong to his own company.” – Wendelin Wiedeking, CEO, Porsche (The Sunday Times, October 14, 2007)
In March 2008, German sports car maker Porsche announced that it would acquire a majority stake in Volkswagen (VW). At a time when Porsche was entering into new car markets with its SUV and luxury sedan, observers voiced concerns as to whether Porsche would be able to retain its legendary reputation as an engineering powerhouse as it brought VW under its fold.
Learning Objective
To highlight the challenges of managing human capital and corporate strategy amidst a merger of two very different companies.
Could be taught in the following course(s)
general management, strategy, human resource management