Brand Guidelines

Color & Imagery

Color is an important part of MIT Sloan’s brand identity. Our colors show strength, evoke emotion, and help to build the brand when consistently applied. The MIT Sloan color palette consists of primary and secondary color sets as well as highlight or accent colors. It is recommended that only one highlight color is used per application.

The MIT Sloan family of colors should be used consistently in all communications. The colors may vary slightly when used in different media and surfaces. Choose the color formula that best suits the medium you’re working in.


The MIT Sloan dome is an important part of our visual identity. Please continue to use it as appropriate, particularly with the on-campus and alumni communities.