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MIT Sloan Experts

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Return to sports: How the industry can survive and adapt in a post-pandemic world

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MIT Sloan Experts Series: Return to Sports – Episode 3

Can teams and leagues explore and embrace the value of scarcity by realigning the sports calendar and experimenting with new competitive formats?

The MIT Sloan Experts Series

This three-part installment of the MIT Sloan Experts Series features conversations about how the sports industry can survive and adapt in a post-pandemic world. Our guest is Ben Shields, Senior Lecturer at the MIT Sloan School, former ESPN executive, and the author of The Sports Strategist and The Elusive Fan, among others. He will discuss the implications of the COVID-19 health crisis for teams, leagues, players and fans.

Pat Symonds, Formula 1’s Chief Technical Officer, appears on the program to talk about the status of F1’s season and how the racing industry plans to move forward. He will also discuss Project Pitlane, an industry-wide effort to manufacture and deliver respiratory devices to help treat COVID-19 patients.

Christina Chase, Managing Director and Co-Founder of the MIT Sports Lab and Lecturer in MIT's School of Engineering, will weigh in on the state of player training and the ways in which teams are using technology to get athletes into game shape.

For more installments of the MIT Sloan Experts Series, visit the MIT Sloan Experts Series playlist on the MIT Sloan YouTube channel.

Search #MITSloanExperts on Twitter to see the Twitter chat with Ben Shields from June 23.

Ben Shields (@BenRyanShields) explored the long-term impacts the coronavirus pandemic will have on sports and how the industry can be a part of the solution to COVID-19. During the chat, he answered critical questions the sports industry is facing, such as what COVID-19’s impact will be on the business side of the industry, how it will affect players and teams, and what this all means for fans.

Gordon Edes (@GordonEdes) joined as host. Edes is a strategic communications advisor and Red Sox historian for the Fenway Sports Group. He was a sports writer for 35 years for The Boston Globe, ESPN Boston, and many other prominent outlets.

To learn more about how COVID-19 will affect the sports industry search for the #MITSloanExperts hashtag to find the Twitter Chat from Tuesday, June 23. Continue to ask your questions using the hashtag #MITSloanExperts.

TRAILER: Return to Sports

Watch for a sneak peek of the June 17, 24 and July 1 conversations to come.

MIT Sloan Experts Series: Return to Sports – Episode 0

A preview of what's to come on the show.

MIT Sloan Experts Series: Return to Sports – Episode 1

What are the implications of the COVID-19 health crisis on the future of the fan experience?

MIT Sloan Experts Series: Return to Sports – Episode 2

Despite threatening the sports industry’s main revenue streams, the pandemic does present some exciting opportunities for innovation.

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