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Jul 27, 2020
Faculty
Catherine Tucker
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Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.
Her research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law.
She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.
She is a cofounder of the MIT Cryptoeconomics Lab which studies the applications of blockchain and also a co-organizer of the Economics of Artificial Intelligence initiative sponsored by the Alfred P. Sloan Foundation. She has been a Visiting Fellow at All Souls College, Oxford. She has testified to Congress regarding her work on digital privacy and algorithms, and presented her research to the OECD and the ECJ.
Tucker is coeditor at Quantitative Marketing and Economics, associate editor at Management Science, Marketing Science, and the Journal of Marketing Research and a research associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.
She holds a PhD in economics from Stanford University and a BA from the University of Oxford.
Honors
Tucker and Simester win AMA award
Tucker wins O’Dell Award
Tucker receives long term impact award
Catherine Tucker recognized by American Marketing Association Foundation
Publications
"How Do Restrictions on Advertising Affect Consumer Search?"
Chiou, Lesley and Catherine Tucker. Management Science. Forthcoming. SSRN .
"Inequality, Privacy, and Digital Market Design."
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers, Forthcoming.
"Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum."
Sen, Ananya and Catherine Tucker. Journal of Marketing Research. Forthcoming.
"Algorithmic Recommendations and Earned Media: Investigating Product Echo Chambers on YouTube."
Lambrecht, Anja, Ananya Sen, Catherine E. Tucker, and Caroline Wiertz, MIT Sloan Working Paper 6506-21. Cambridge, MA: MIT Sloan School of Management, October 2021.
"Trade-offs in Automating Platform Regulatory Compliance By Algorithm: Evidence from the COVID-19 Pandemic."
Cecere, Grazia, Clara Jean, Vincent Lefrere, and Catherine E. Tucker, MIT Sloan Working Paper 6510-21. Cambridge, MA: MIT Sloan School of Management, October 2021.
"The Role of Delayed Data in the COVID-19 Pandemic."
Tucker, Catherine E., and Yifei Wang, MIT Sloan Working Paper 6507-21. Cambridge, MA: MIT Sloan School of Management, June 2021.
Recent Insights
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Media Highlights
Press
Source:
MIT Sloan Management Review (Opinion Piece)
In times of crisis, digital businesses need to think about 'technology l...
"Companies must think critically about how to address the issue of technology access and inequity throughout the COVID-19 crisis."
Faculty:
Catherine Tucker
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Press
Source:
Ricochet (Podcast)
Is the great stagnation over?
Americans have seen disappointing levels of economic growth..innovations on the horizon provide great reason to be optimistic.
Faculty:
Catherine Tucker
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Press
Source:
American Marketing Association (Opinion Piece)
Solving the 3 key frictions of omnichannel marketing
"...to fully realize the potential of omnichannel marketing, firms need information on all their interactions with each customer..."
Faculty:
Catherine Tucker
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Press
Source:
MIT Sloan Management Review (Opinion Piece)
In times of crisis, digital businesses need to think about 'technology l...
Prof. Catherine Tucker and co-author consider how to address the issue of technology access and inequity throughout the COVID-19 crisis.
Faculty:
Catherine Tucker
Read Article