Ideas Made to Matter
6 insights on managing through crisis
Work with remote work, facilitate peer-to-peer communication, confront supply chain shortfalls, and more.
Faculty
Catherine Tucker
About
Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.
Her research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law.
She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.
She is a cofounder of the MIT Cryptoeconomics Lab which studies the applications of blockchain and also a co-organizer of the Economics of Artificial Intelligence initiative sponsored by the Alfred P. Sloan Foundation. She has been a Visiting Fellow at All Souls College, Oxford. She has testified to Congress regarding her work on digital privacy and algorithms, and presented her research to the OECD and the ECJ.
Tucker is coeditor at Quantitative Marketing and Economics, associate editor at Management Science, Marketing Science, and the Journal of Marketing Research and a research associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.
She holds a PhD in economics from Stanford University and a BA from the University of Oxford.
Honors
Tucker and Simester win AMA award
Tucker wins O’Dell Award
Tucker receives long term impact award
Catherine Tucker recognized by American Marketing Association Foundation
Publications
"Antitrust and Costless Verification: An Optimistic and a Pessimistic View of the Implications of Blockchain Technology."
Catalini, Christian, and Catherine Tucker. Antitrust Law Journal. Forthcoming.
"How Do Restrictions on Advertising Affect Consumer Search?"
Chiou, Lesley and Catherine Tucker. Management Science. Forthcoming. SSRN .
"Inequality, Privacy, and Digital Market Design."
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers, Forthcoming.
"Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum."
Sen, Ananya and Catherine Tucker. Journal of Marketing Research. Forthcoming.
"Informational Challenges in Omnichannel Marketing: Remedies and Future Research."
Cui, Tony Haitao Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman. Journal of Marketing Vol. 85, No. 1 (2021).
"Consumer Privacy and the Future of Data-based Innovation and Marketing."
Bleier, Alexander, Avi Goldfarb, and Catherine Tucker. International Journal of Research in Marketing Vol. 37, No. 3 (2020): 466-480.
Recent Insights
Ideas Made to Matter
MIT Sloan research about the coronavirus pandemic
The latest working papers from MIT Sloan faculty about the coronavirus/COVID-19 pandemic.
Apr 23, 2020
Media Highlights
Press
Source:
MIT Sloan Management Review (Opinion Piece)
In times of crisis, digital businesses need to think about 'technology l...
"Companies must think critically about how to address the issue of technology access and inequity throughout the COVID-19 crisis."
Faculty:
Catherine Tucker
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Press
Source:
Ricochet (Podcast)
Is the great stagnation over?
Americans have seen disappointing levels of economic growth..innovations on the horizon provide great reason to be optimistic.
Faculty:
Catherine Tucker
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Press
Source:
American Marketing Association (Opinion Piece)
Solving the 3 key frictions of omnichannel marketing
"...to fully realize the potential of omnichannel marketing, firms need information on all their interactions with each customer..."
Faculty:
Catherine Tucker
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Press
Source:
MIT Sloan Management Review (Opinion Piece)
In times of crisis, digital businesses need to think about 'technology l...
Prof. Catherine Tucker and co-author consider how to address the issue of technology access and inequity throughout the COVID-19 crisis.
Faculty:
Catherine Tucker
Read Article