Catherine Tucker

Catherine Tucker has won the 2018 INFORMS Society for Marketing Science Long Term Impact Award. This annual award recognizes a paper published in Marketing Science, Management Science, or another INFORMS journal that is regarded as having made a significant long-term impact on the field of marketing. Tucker’s winning paper, co-authored with Avi Goldfarb (University of Toronto), is entitled “Online Display Advertising: Targeting and Obtrusiveness.”

Catherine Tucker has won the TechSIG-Lazaridis Prize for Best Paper in Innovation, Technology and Interactivity for 2019.  Along with co-author Anja Lambrecht, Tucker was honored for the paper, “Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads,” published in Management Science in 2019. 

Catherine Tucker has won the Erin Anderson Award given by the American Marketing Association Foundation (AMAF). The annual award recognizes an emerging female marketing scholar and mentor. “Professor Tucker … sets a leading example for women early in their career, demonstrating how they can balance their academic lives with their personal ones and find success in both areas,” stated the award committee chair.

Catherine Tucker has won the 2018 William F. O’Dell Award from the American Marketing Association. This annual award honors the Journal of Marketing Research article published five years ago (in 2013) that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Tucker’s winning paper, co-authored with Anja Lambrecht (London Business School), is entitled “When Does Retargeting Work? Information Specificity in Online Advertising” (Journal of Marketing Research, October 2013, 50:5, 561-576).

Catherine Tucker and Duncan Simester have won the 2020 Weitz-Winer-O’Dell Award from the American Marketing Association. This award recognizes a Journal of Marketing Research article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Their winning paper, “Harbingers of Failure” (Journal of Marketing Research, Vol. 52, No. 5, October 2015), was co-authored with Song Lin (HKUST Business School), who was an MIT Sloan PhD student when the paper was written (PhD 2015), and Eric Anderson (Kellogg School of Management), who also obtained his PhD at MIT Sloan (in 1995).