Catherine Tucker

curriculum vitae

Support Staff

Aileen Menounos

(617) 253-4936
aileenrm@mit.edu

Title

About

Academic Groups

Marketing

Academic Area

Management Science

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.

Her research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law.

She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.

She is a cofounder of the MIT Cryptoeconomics Lab which studies the applications of blockchain and also a co-organizer of the Economics of Artificial Intelligence initiative sponsored by the Alfred P. Sloan Foundation. She has been a Visiting Fellow at All Souls College, Oxford. She has testified to Congress regarding her work on digital privacy and algorithms, and presented her research to the OECD and the ECJ.

Tucker is coeditor at Quantitative Marketing and Economics, associate editor at Management Science, Marketing Science, and the Journal of Marketing Research and a research associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course "Marketing Management for the Senior Executive." She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan.

She holds a PhD in economics from Stanford University and a BA from the University of Oxford.

Honors

Tucker wins TechSIG-Lazaridis Prize

Tucker and Simester win AMA award

Catherine Tucker and Duncan Simester have won the 2020 Weitz-Winer-O’Dell Award from the American Marketing Association. This award recognizes a Journal of Marketing Research article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Their winning paper, “Harbingers of Failure” (Journal of Marketing Research, Vol. 52, No. 5, October 2015), was co-authored with Song Lin (HKUST Business School), who was an MIT Sloan PhD student when the paper was written (PhD 2015), and Eric Anderson (Kellogg School of Management), who also obtained his PhD at MIT Sloan (in 1995).

Tucker wins O’Dell Award

Catherine Tucker has won the 2018 William F. O’Dell Award from the American Marketing Association. This annual award honors the Journal of Marketing Research article published five years ago (in 2013) that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Tucker’s winning paper, co-authored with Anja Lambrecht (London Business School), is entitled “When Does Retargeting Work? Information Specificity in Online Advertising” (Journal of Marketing Research, October 2013, 50:5, 561-576).

Tucker receives long term impact award

Catherine Tucker has won the 2018 INFORMS Society for Marketing Science Long Term Impact Award. This annual award recognizes a paper published in Marketing Science, Management Science, or another INFORMS journal that is regarded as having made a significant long-term impact on the field of marketing. Tucker’s winning paper, co-authored with Avi Goldfarb (University of Toronto), is entitled “Online Display Advertising: Targeting and Obtrusiveness.”

Catherine Tucker recognized by American Marketing Association Foundation

Catherine Tucker has won the Erin Anderson Award given by the American Marketing Association Foundation (AMAF). The annual award recognizes an emerging female marketing scholar and mentor. “Professor Tucker … sets a leading example for women early in their career, demonstrating how they can balance their academic lives with their personal ones and find success in both areas,” stated the award committee chair.

Publications

"Antitrust and Costless Verification: An Optimistic and a Pessimistic View of the Implications of Blockchain Technology."

Catalini, Christian, and Catherine Tucker. Antitrust Law Journal. Forthcoming.

"How Do Restrictions on Advertising Affect Consumer Search?"

Chiou, Lesley and Catherine Tucker. Management Science. Forthcoming. SSRN .

"Inequality, Privacy, and Digital Market Design."

Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers, Forthcoming.

"Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum."

Sen, Ananya and Catherine Tucker. Journal of Marketing Research. Forthcoming.

"Informational Challenges in Omnichannel Marketing: Remedies and Future Research."

Cui, Tony Haitao Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman. Journal of Marketing Vol. 85, No. 1 (2021).