Duncan Simester

Duncan Simester, NTU Professor of Marketing, has received the 2022 INFORMS (The Institute for Operations Research and the Management Sciences) Society for Marketing Science (ISMS) Fellow Award.  This honor recognizes cumulative long-term contribution (through research, education, service, and practice) to the mission of ISMS, which is “to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” ISMS Fellows provide leadership and support for the ISMS community.

Duncan Simester and Catherine Tucker have won the 2020 Weitz-Winer-O’Dell Award from the American Marketing Association. This award recognizes a Journal of Marketing Research article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Their winning paper, “Harbingers of Failure” (Journal of Marketing Research, Vol. 52, No. 5, October 2015), was co-authored with Song Lin (HKUST Business School), who was an MIT Sloan PhD student when the paper was written (PhD 2015), and Eric Anderson (Kellogg School of Management), who also obtained his PhD at MIT Sloan (in 1995).