Duncan Simester


Duncan Simester

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Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field experiments conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions.

Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.

Duncan holds a PhD from MIT.


Simester and Tucker win AMA award


"Harbinger Categories."

Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester, MIT Sloan Working Paper 6469-21. Cambridge, MA: MIT Sloan School of Management, 2021.

"Targeting Seasonal Marketing Campaigns: Rebalancing Exploration and Exploitation."

Li, Keyan and Duncan Simester, MIT Sloan Working Paper 6467-21. Cambridge, MA: MIT Sloan School of Management, 2021.

"Introduction to the Special Issue on Marketing Science and Field Experiments."

Nelson, Leif, Duncan Simester, and K. Sudhir. Marketing Science Vol. 39, No. 6 (2020): 1033-1038.

"Transferring Information Between Marketing Campaigns to Improve Targeting Policies."

Timoshenko, Artem, Marat Ibragimov, Duncan Simester, Jonathan A. Parker, and Antoinette Schoar, Working Paper. 2020.

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