Duncan Simester


Duncan Simester

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Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field experiments conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions.

Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.

Duncan holds a PhD from MIT.


Simester and Tucker win AMA award


"Household Portfolios and Retirement Saving over the Life Cycle."

Parker, Jonathan A., Antoinette Schoar, Allison Cole, and Duncan Simester, MIT Sloan Working Paper 6226-20. Cambridge, MA: MIT Sloan School of Management, March 2022. Appendix.

"The Short and Long-Run Impact of Empowering Customers in Corporate Social Responsibility Initiatives."

​Donnelly, Grant E., Michael I. Norton, and Duncan Simester. Journal of Economic Behavior and Organization Vol. 192, (2021): 616-637.

"Optimizing Product Line Designs: Efficient Methods and Comparisons."

Belloni, Alexandre, Robert M. Freund, Matthew Selove, and Duncan Simester. Management Science Vol. 54, No. 9 (2008): 1544-1553.

"A Step-by-Step Guide to Smart Business Experiments."

Anderson, Eric T. and Duncan Simester. Harvard Business Review, March 2011.

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