Juanjuan Zhang


Juanjuan Zhang

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Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.

An expert in quantitative modeling, Zhang combines economic theory with data science to optimize various business decisions in this fast-changing world. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product management, pricing, and sales.

Zhang’s research has won multiple best-paper awards, including the Frank Bass Award for the best marketing thesis, and the INFORMS Society for Marketing Science Long Term Impact Award. In 2018, she was named an inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world.”

Zhang served as marketing department editor of her field’s top journal, Management Science. She also served as VP of the INFORMS Society for Marketing Science.

Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants.

Zhang holds a B Econ from Tsinghua University and a PhD in business administration from the University of California, Berkeley.


Zhang’s work receives triple honors

Zhang wins Jamieson Prize

INFORMS award given to Zhang


"Genes and Sales."

Gong, Shiyang, Qian Li, Song Su, and Juanjuan Zhang. Management Science. Forthcoming.

"Preference Learning and Demand Forecast."

Cao, Xinyu and Juanjuan Zhang. Marketing Science Vol. 40, No. 1 (2021): 62-79. Download Preprint.

"Economic Foundations of Marketing Strategy."

Villas-Boas, J. Miguel and Juanjuan Zhang. In The Routledge Companion to Strategic Marketing, New York, NY: Routledge, 2019.

"Tweeting as a Marketing Tool: A Field Experiment in the TV Industry."

Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.

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