Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.
An expert in quantitative modeling, Zhang combines economic theory with data science to optimize various business decisions in this fast-changing world. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product management, pricing, and sales.
Zhang’s research has won multiple best-paper awards, including the Frank Bass Award for the best marketing thesis, and the INFORMS Society for Marketing Science Long Term Impact Award. In 2018, she was named an inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world.”
Zhang served as marketing department editor of her field’s top journal, Management Science. She also served as VP of the INFORMS Society for Marketing Science.
Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants.
Zhang holds a B Econ from Tsinghua University and a PhD in business administration from the University of California, Berkeley.
INFORMS award given to Zhang
Juanjuan Zhang has won the 2019 INFORMS (The Institute for Operations Research and the Management Sciences) Society for Marketing Science Long Term Impact Award. This honor is given annually to a Marketing Science, Management Science, or another INFORMS journal publication that is viewed to have made a significant long-run impact on the field of marketing. Zhang’s recognized paper is entitled, “The Sound of Silence: Observational Learning in the U.S. Kidney Market” (Marketing Science (2010) 29(2):315-335).
Zhang wins Jamieson Prize
Juanjuan Zhang and Georgia Perakis have each received the 2014 Jamieson Prize for Excellence in Teaching, established to honor educational innovation and excellence. The Jamieson Prize for Excellence in Teaching Award is the most prestigious teaching prize offered by the School. The award was established in 2006 and is awarded each year to two MIT Sloan faculty members, as well as two electrical engineering and computer science faculty members, for their contributions to educational excellence at MIT.