Juanjuan Zhang

Faculty

Juanjuan Zhang

About

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.

An expert in quantitative modeling, Zhang combines economic theory with data science to optimize various business decisions in this fast-changing world. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product management, pricing, and sales.

Zhang’s research has won multiple best-paper awards, including the Frank Bass Award for the best marketing thesis, and the INFORMS Society for Marketing Science Long Term Impact Award. In 2018, she was named an inaugural Marketing Science Institute Scholar, a title awarded to “the most prominent marketing scholars in the world.”

Zhang served as marketing department editor of her field’s top journal, Management Science. She also served as VP of the INFORMS Society for Marketing Science.

Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants.

Zhang holds a B Econ from Tsinghua University and a PhD in business administration from the University of California, Berkeley.

Honors

INFORMS award given to Zhang

Zhang wins Jamieson Prize

Publications

"Economic Foundations of Marketing Strategy."

Villas-Boas, J. Miguel, and Juanjuan Zhang. In The Routledge Companion to Strategic Marketing, New York, NY: Routledge, Forthcoming.

"Learning from Experience, Simply."

Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper.

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Days on Market and Home Sales."

Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360.

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