Juanjuan Zhang


Juanjuan Zhang


Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management.

Zhang studies marketing strategies in today’s dynamic social context. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product management, pricing, and sales. She is a winner of the Frank M. Bass Dissertation Paper Award for the best marketing thesis, four-time finalist for the John D. C. Little Award for the best marketing paper, and three-time finalist for the INFORMS Society for Marketing Science Long Term Impact Award.

Zhang currently serves as department editor of Management Science, and associate editor of Marketing Science. She also served as a VP of the INFORMS Society for Marketing Science (ISMS).

Zhang teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize for Excellence in Teaching.

Zhang holds a BEcon from Tsinghua University and a PhD in Business Administration from the University of California, Berkeley.


INFORMS award given to Zhang

Zhang wins Jamieson Prize


"Economic Foundations of Marketing Strategy."

Villas-Boas, J. Miguel, and Juanjuan Zhang. In The Routledge Companion to Strategic Marketing, New York, NY: Routledge, Forthcoming.

"Learning from Experience, Simply."

Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper.

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Days on Market and Home Sales."

Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360.

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