Juanjuan Zhang

Faculty

Juanjuan Zhang

About

Juanjuan Zhang is the John D. C. Little Professor of Marketing and a Professor of Marketing at the MIT Sloan School of Management.

Zhang studies marketing strategies in today’s social context. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. She has received the Frank M.Bass Dissertation Paper Award for the best marketing thesis, is a four-time finalist for the John D.C. Little Award for the best marketing paper, and  twice a finalist for the INFORMS Society for Marketing Science Long Term Impact Award.

Zhang currently serves as Department Editor of Management Science, and Associate Editor of the Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. She also serves as a VP of the INFORMS Society for Marketing Science (ISMS).

Zhang teaches Marketing Management at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize.

Zhang holds a BEcon from Tsinghua University and a PhD in business administration from the University of California, Berkeley.

Honors

Zhang wins Jamieson Prize

Publications

"Learning from Experience, Simply."

Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media Coverage. D-space version. Appendix.

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Days on Market and Home Sales."

Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360.

"(De)marketing to Manage Consumer Quality Inferences."

Miklós-Thal, Jeanine, and Juanjuan Zhang. Journal of Marketing Research Vol. 50, No. 1 (2013): 55-69. Media.

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