Faculty
Rahul Bhui is the Class of 1958 Career Development Assistant Professor of Marketing at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.
His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Communications, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American.
Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.
Featured Publication
"Resource-Rational Decision Making."Bhui, Rahul, Lucy Lai, and Samuel J. Gershman. Current Opinion in Behavioral Sciences Vol. 41, (2021): 15-21.
Bhui, Rahul and Peiran Jiao. Management Science. Forthcoming.
Bhui, Rahul, and Samuel J. Gershman. Decision Vol. 7, No. 4 (2020): 239-258.
Gershman, Samuel J., and Rahul Bhui. Nature Communications Vol. 11, No. 3365 (2020): 1-8.
Bhui, Rahul, Maciej Chudek, and Joseph Henrich. Proceedings of the National Academy of Sciences Vol. 116, No. 44 (2019): 22100-05. PDF.
Schulz, Eric, Rahul Bhui, Bradley C. Love, Bastien Brier, Michael T. Todd, and Samuel J. Gershman. Proceedings of the National Academy of Sciences Vol. 116, No. 28 (2019): 13903-08. PDF. Supporting Information.
Findings are consistent with theories asserting that greater market integration is associated with more time spent working by men. Women’s work is not linked to market integration.
These faculty members are experts in decision-making, behavioral economics, and more.
"Is the grass greener in other societies?...would you have more leisure time if you packed up and moved to a remote village in the Amazon?”
