Rahul Bhui


Rahul Bhui

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Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Professor at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.

His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Communications, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American.

Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.


Bhui wins Rising Star award


"Attention Constraints and Learning in Categories."

Bhui, Rahul and Peiran Jiao. Management Science. Forthcoming.

"A Resource-rational Process-level Account of Violation of Stochastic Dominance."

Feng Xia, Ardavan S. Nobandegani, Thomas R. Schultz, and Rahul Bhui. In Proceedings of the 44th Annual Meeting of the Cognitive Science Society, Toronto, Canada: July 2022.

"Order Effects in Choice are Selectively Modulated by Cognitive Load."

Rahul Bhui. In Proceedings of the 44th Annual Meeting of the Cognitive Science Society, Toronto, Canada: July 2022.

"Paradoxical Effects of Persuasive Messages."

Bhui, Rahul, and Samuel J. Gershman. Decision Vol. 7, No. 4 (2020): 239-258.

"Rationally Inattentive Intertemporal Choice."

Gershman, Samuel J., and Rahul Bhui. Nature Communications Vol. 11, No. 3365 (2020): 1-8.

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