Faculty
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Professor at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.
His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Communications, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American.
Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.
Featured Publication
"Resource-Rational Decision Making."Bhui, Rahul, Lucy Lai, and Samuel J. Gershman. Current Opinion in Behavioral Sciences Vol. 41, (2021): 15-21.
Bhui, Rahul and Rachit Dubey. Decision. Forthcoming.
Schulz, Lion, and Rahul Bhui. Trends in Cognitive Sciences Vol. 28, No. 3 (2024): 210-222. PDF.
Dubey, Rachit, Mathew Hardy, Thomas L. Griffiths, and Rahul Bhui. Nature Sustainability Vol. 7, (2024): 399-403. News & Views.
Schurr, Roey, Daniel Reznik, Hanna Hillman, Rahul Bhui, and Samuel J. Gershman. Nature Human Behaviour (2024). PDF.
Bhui, Rahul and Peiran Jiao. Management Science Vol. 69, No. 9 (2023): 5394-5404.
Jacquelyn Pless and Rahul Bhui study what drives innovation for social good and how people make decisions.
New research provides insight on when and why investors rely on indexes or categories to make decisions rather than investigating each individual stock.
"I’m at home with both the firmer, quantitative, computational side and the fuzzier, qualitative, psychological side."
A new study found that showing AI-generated images of a less car-reliant American city boosted support for sustainable transportation policies.
Mendacity and the uncritical repetition of blatant lies can chip away at our ability to assess the plausibility of other, unrelated news stories.
Rahul Bhui discusses how understanding situations and perspectives influences decisions by addressing audience concerns and gaining trust.
