Faculty
Rahul Bhui is an Assistant Professor of Marketing and the Class of 1958 Career Development Professor at the MIT Sloan School of Management, and faculty affiliate of the MIT Institute for Data, Systems, and Society.
His research combines cognitive science, computational neuroscience, and behavioral economics to reveal the deep unifying principles that capture both rationality and irrationality. His work has been published in peer-reviewed journals such as Proceedings of the National Academy of Sciences, Management Science, Nature Communications, Psychological Review, and Psychological Science, and featured in media outlets such as USA Today, the LA Times, and Scientific American.
Prior to joining the faculty at MIT, Rahul was Mind Brain Behavior Postdoctoral Fellow in the Departments of Psychology and Economics at Harvard University. He holds a BA (Honours) in economics from the University of British Columbia, as well as an MS in behavioral and social neuroscience and a PhD in computation and neural systems from Caltech.
Featured Publication
"Resource-Rational Decision Making."Bhui, Rahul, Lucy Lai, and Samuel J. Gershman. Current Opinion in Behavioral Sciences Vol. 41, (2021): 15-21.
Dubey, Rachit, Mathew Hardy, Thomas L. Griffiths, and Rahul Bhui. Nature Sustainability. Forthcoming. News & Views.
Bhui, Rahul and Rachit Dubey. Decision. Forthcoming.
Schulz, Lion and Rahul Bhui. Trends in Cognitive Sciences Vol. 28, No. 3 (2024): 210-222. PDF.
Schurr, Roey, Daniel Reznik, Hanna Hillman, Rahul Bhui, and Samuel J. Gershman. Nature Human Behaviour (2024). PDF.
Bhui, Rahul and Peiran Jiao. Management Science Vol. 69, No. 9 (2023): 5394-5404.
New research from MIT Sloan has found that AI-generated visuals of re-imagined United States cities with largely car-free downtowns helped persuade people to support investing in green transportation.
A peer-reviewed research paper from MIT Sloan School of Management assistant professor Rahul Bhui takes a new look at rational inattention—a theory that argues we process information based on how we “
Mendacity and the uncritical repetition of blatant lies can chip away at our ability to assess the plausibility of other, unrelated news stories.
Rahul Bhui discusses how understanding situations and perspectives influences decisions by addressing audience concerns and gaining trust.
"Is the grass greener in other societies?...would you have more leisure time if you packed up and moved to a remote village in the Amazon?”
