Renee Richardson Gosline

Faculty

Renee Richardson Gosline

About

Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and a Principal Research Scientist at MIT's Initiative on The Digital Economy. 

Gosline’s research focuses on the intersection between behavioral science and technology, and the implications of technology for cognitive bias in human decision-making. She examines how structure and technology (e.g., CX, wearables, social media) affect performance and self-perception, as featured in her Tedx talk, “The Outsourced Mind.” Her research projects have examined: the interaction of status and placebo effects in health and performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory. She is currrently researching when and why humans prefer algorithmic to human input when making choices. 

Gosline enjoys teaching MBA and Executive Education classes on Leadership, CX strategy, and Brand strategy. She also collaborates with companies on applied research. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Gosline holds undergraduate and graduate degrees from Harvard University, including a doctorate from the Harvard Business School.

Publications

"Can a Girl’s Best Friend Be Born in a Lab? The Role of Ritual in Production Process Conservatism."

Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renee Gosline. In Advances in Group Processes, Volume 35, edited by Edward Lawler, S.R.Thye, Bingley, UK: Emerald Insight, Forthcoming.

"From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media."

Gosline, Renée Richardson. In Brand Relationships, Forthcoming.

"Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights."

Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.

"Candy from Strangers and Vitamins from Friends: How Expectations Affect the Valuation of Advice in Social Networks."

Renée Richardson Gosline, Jeffrey Lee and Breagin Riley. In Proceedings of the Society for Consumer Psychology 2011 Winter Conference, edited by David Silvera, Maura Scott, Naomi Mandel, Atlanta, GA: February 2011.

"Counterfeit Labels: Good For Luxury Brands?"

Gosline, Renée Richardson. Forbes, February 2010.

"The Real Value of Fakes: Dynamic Symbolic Boundaries in Socially Embedded Consumption."

Gosline, Renée Richardson. Harvard Business School Doctoral Thesis, 2009.

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