Ideas Made to Matter
3 from MIT make Thinkers50 Radar list
Thinkers50 recognizes business thought leaders from around the world. Here are the MIT members who are part of the Radar Class of 2020.
Faculty
Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy.
She is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants. Gosline is an expert on the intersection between behavioral science and technology, and the implications for cognitive bias in human decision-making. She is a leading thinker on the science of digital brand strategy and her research and expertise have been published in various academic and trade publications.
Renée’s research examines how social structure and technology (e.g., Digital Customer Experience, Status, Social Media) affect performance and self-perception (as featured in her Tedx talk, “The Outsourced Mind”). Her projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory.
Renée enjoys teaching MBA and Executive Education classes on CX (Customer Experience), Brand strategy, Nudge Strategy, and Experimentation. She has also collaborated with a variety of firms on CX, Digital Media Strategy, and Leadership. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.
Renée conducted her Undergraduate, Master’s, and Doctoral education at Harvard University.
Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology. Forthcoming.
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
Gosline, Renée Richardson. TED, August 2017.
Gosline, Renée Richardson. HuffPost, February 9, 2017.
Gosline, Renée Richardson, Jeffrey K. Lee, and Glen Urban. MIT Sloan Management Review, 2017.
Gosline, Renée Richardson. In Strong Brands, Strong Relationships, 161-171. New York, NY: Routledge, 2015.
MIT Sloan Senior Lecturer Renée Richardson Gosline discusses how the development of bots and algorithms is outpacing our understanding of who and when they help most.
Thinkers50 recognizes business thought leaders from around the world. Here are the MIT members who are part of the Radar Class of 2020.
Source: Yahoo Finance (Video)
"...it is good business to take a stand."
Source: Harvard Business Review (Opinion Piece)
Fighting anti-Black racism in the corporate world needs to be done in partnership with academia.
Source: Thinkers50
Source: Psychology Today (Opinion Piece)