Faculty
Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy.
She is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants. Gosline is an expert on the intersection between behavioral science and technology, and the implications for cognitive bias in human decision-making. She is a leading thinker on the science of digital brand strategy and her research and expertise have been published in various academic and trade publications.
Renée’s research examines how social structure and technology (e.g., Digital Customer Experience, Status, Social Media) affect performance and self-perception (as featured in her Tedx talk, “The Outsourced Mind”). Her projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory.
Renée enjoys teaching MBA and Executive Education classes on CX (Customer Experience), Brand strategy, Nudge Strategy, and Experimentation. She has also collaborated with a variety of firms on CX, Digital Media Strategy, and Leadership. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.
Renée conducted her Undergraduate, Master’s, and Doctoral education at Harvard University.
Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology. Forthcoming.
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
Gosline, Renée Richardson. TED, August 2017.
Gosline, Renée Richardson. HuffPost, February 9, 2017.
Gosline, Renée Richardson, Jeffrey K. Lee, and Glen Urban. MIT Sloan Management Review, 2017.
Gosline, Renée Richardson. In Strong Brands, Strong Relationships, 161-171. New York, NY: Routledge, 2015.
From “smart skills” to digital marketing trends, here are the stories readers were drawn to this year.
Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.
"I think that the potential of the metaverse for customer experience is immense. ... it allows customers to co-create."
Dr. Renee Richardson Gosline discusses STEM/STEAM and getting kids of color interested, into programs, and potential future opportunities.
"...it is good business to take a stand."
Fighting anti-Black racism in the corporate world needs to be done in partnership with academia.
Digital transformation has revolutionized the way that humans behave and make decisions. This has greatly impacted competitive strategy – loyalty can be created and destroyed by customer experience. What do these shifts mean for customer experience (CX) strategy? This new customer experience course uniquely applies a behavioral science foundation to help you develop breakthrough digital customer experience CX for your brand that resonates in this highly digitized world.
