Renee Richardson Gosline

Faculty

Renee Richardson Gosline

About

Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and a Principal Research Scientist at MIT's Initiative on The Digital Economy. 

Gosline’s research focuses on the intersection between behavioral science and technology, and the implications of technology for cognitive bias in human decision-making. She examines how structure and technology (e.g., CX, wearables, social media) affect performance and self-perception, as featured in her Tedx talk, “The Outsourced Mind.” Her research projects have examined: the interaction of status and placebo effects in health and performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory. She is currrently researching when and why humans prefer algorithmic to human input when making choices. 

Gosline enjoys teaching MBA and Executive Education classes on Leadership, CX strategy, and Brand strategy. She also collaborates with companies on applied research. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Gosline holds undergraduate and graduate degrees from Harvard University, including a doctorate from the Harvard Business School.

Publications

"Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance."

Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology. Forthcoming.

"Can a Girl’s Best Friend Be Born in a Lab? The Role of Ritual in Production Process Conservatism."

Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler, S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.

"TEDx Talk: "The Outsourced Mind"."

Gosline, Renée Richardson. TED, August 2017.

"The Power of Consumer Stories in Digital Marketing."

Gosline, Renée Richardson, Jeffrey K. Lee, and Glen Urban. MIT Sloan Management Review, 2017.

"Chapter 11: From Stranger to Friend: Shaping Consumer-Brand Relationships with Social Media."

Gosline, Renée Richardson. In Strong Brands, Strong Relationships, 161-171. New York, NY: Routledge, 2015.

"Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights."

Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.

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