Faculty
Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and the head of the Human-First AI Group at MIT's Initiative on The Digital Economy.
She is a 2020 honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and has been named one of the World’s Top 40 Professors under 40 by Poets and Quants. Gosline is an expert on the intersection between behavioral science and technology, and the implications for cognitive bias in human decision-making. She is currently completing a book on how we can be smarter in our use of friction to improve decision-making and share value.
Renée’s most recent research examines how social structure and technology intersect to affect performance and judgment, as discussed in her 2022 SXSW featured talk, "In Praise of Friction." She has also pioneered an acclaimed Executive Education course called "Breakthrough CX," which examines the nexus of Behavioral Economics, AI, and Market Stratgey.
Her academic projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. In order to address these issues rigorously, Gosline employs experimental methodology, both in the field and the laboratory.
Renée enjoys collaborating with firms on CX, Digital Media Strategy, and Leadership. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.
Renée conducted her Undergraduate, Master’s, and Doctoral education at Harvard University.
Zhang, Yunhao, and Gosline, Renée, MIT Sloan Working Paper 6908-23. Cambridge, MA: MIT Sloan School of Management, May 2023.
Zhang Yunhao, Renée Richardson Gosline, MIT Sloan Working Paper 6846-22. Cambridge, MA: MIT Sloan School of Management, December 2022.
Gosline, Renée Richardson. Harvard Business Review, June 9, 2022.
Gosline, Renée Richardson. SXSW, May 2022.
Norris I. Bruce, Keisha M. Cutright, Renée Richardson Gosline, Jacquelyn S. Thomas, and Tiffany Barnett White. Harvard Business Review, November 25, 2020.
Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology Vol. 30, No. 1 (2020): 140-148. SSRN.
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