Assistant Professor Manish Raghavan wants to teach his students how to make good business decisions about deploying (or not deploying) AI-based products and services.

Floodlight, a geospatial data intelligence company that provides ESG governance insights, asked a team of E-Lab students to identify potential new market segments and design potential customer discovery interviews. According to CEO and co-founder Nate Wyne, the project resulted in a "full redirectio...