Professor David Rand’s work bridges the fields of cognitive science, behavioral economics, and social psychology.

TikTok consulted with MIT’s Dr. David G. Rand, whose research has examined how users respond to different types of AI labels.

David G. Rand says: “The people who are trying to be deceptive are not going to put the [A.I.] label on their stuff.”

"Even professional journalists, as I understand it, are having a lot of trouble understanding what's true and what's not true."

"When you show people deepfakes and generative AI, a lot of times they come out of the experiment saying, 'I just don't trust anything anymore.'"

Inattentive readers are more likely to click on a false news story, with misinformation content producers exploiting this attention gap.

Mendacity and the uncritical repetition of blatant lies can chip away at our ability to assess the plausibility of other, unrelated news stories.

Large language models are good at dissuading conspiracy-theory believers because they're armed with facts and patience.

Research found deliberately false Facebook posts were less damaging than unflagged vaccine-skeptical content with click-bait style headlines.

"The misinformation flagged by fact-checkers was 46 times less impactful than the unflagged content that encouraged vaccine skepticism."