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Action Learning Entrepreneurship

Helping CDS create an experiential offering for Costco online

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Club Demonstration Services (CDS), the powerhouse partner behind retail giant Costco, provides product samples and demos in more than 800 Costco warehouses across 12 countries, with a strong focus on food. There’s just one problem: Demonstrations, food especially, appeal to in-person customers. The ...

Oct 7, 2024
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MIT Sloan Fellows MBA Program Leadership

Acknowledge Uncertainty And Learn As You Go

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“The foundation of successful leadership during turbulent times is trust—gaining it and granting it,” says Antoinette Schoar, the Stewart C. Myers-Horn Family Professor of Finance and Entrepreneurship at MIT Sloan.

Aug 11, 2020
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