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Action Learning Entrepreneurship

Smart undergarments for women, by women

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Most wearables lack female-specific features. That's why IDEA Lab students and entrepreneurs Christy Fernandez Cull and Belen Fraile Ortiz created DaVinci Wearables, a first-to-market smart undergarment that tracks menstrual cycles and hormonal fluctuations to optimize fitness health for female athl...

Dec 8, 2022
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Action Learning Entrepreneurship

Discovering new market segments for startup's ESG datasets

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Floodlight, a geospatial data intelligence company that provides ESG governance insights, asked a team of E-Lab students to identify potential new market segments and design potential customer discovery interviews. According to CEO and co-founder Nate Wyne, the project resulted in a "full redirectio...

Jan 10, 2024
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