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Action Learning Entrepreneurship

Where and how to launch 'Bobocabins' in the United States

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Bobobox, Indonesia’s largest outdoor accommodations operator, is looking to expand into the United States, one of the world’s most developed lodging markets. To help them decide where and how to launch its high-tech, glamping Bobocabins, the company collaborated with a team of four MIT Sloan Global ...

Jun 24, 2024
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MIT Kuo Sharper Center for Prosperity and Entrepreneurship Communications

Leveraging the Power of Communication, Branding and Storytelling

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The success stories of Swvl, Andela, BRCK, Sanergy, and countless others underscore the profound impact of effective communication. They remind us that a strong brand can propel a startup from obscurity to iconic status. They show us that storytelling forges connections that transcend borders and to...

Oct 28, 2023
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