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Teaching Resources Library

Sustainability

Strategy

Nike Considered: Getting Traction on Sustainability

Rebecca M. Henderson

Richard M. Locke

Christopher Lyddy

Jan 21, 2019

Abstract

In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena.

Learning Objective

To explore the role of an index tool as a vehicle for making products more sustainable.

Appropriate for the Following Course(s)

sustainability, strategy

Nike Considered: Getting Traction on Sustainability

THERE IS NO TEACHING NOTE FOR THIS CASE STUDY.