In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena.
To explore the role of an index tool as a vehicle for making products more sustainable.
Appropriate for the Following Course(s)
Nike Considered: Getting Traction on Sustainability
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