Ideas Made to Matter The Bias Cut

This CEO works to get women closer to capital

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Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.

Oct 18, 2021
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Ideas Made to Matter Hiring

A new barrier to diverse hiring in tech

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How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.

Mar 31, 2021
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Ideas Made to Matter Behavioral Science

Credit cards increase the pleasure in purchasing

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Study of brain activity finds using a credit card engages brain networks connected to anticipation and craving.

Mar 29, 2021
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Ideas Made to Matter Marketing

Advocating with authenticity in an issue-driven world

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Lessons and warnings from Tory Burch, the NBA, the NFL, and more.

Dec 23, 2020
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Ideas Made to Matter Marketing

3 ways retail stores can survive against the odds

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Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.

Oct 21, 2020
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Ideas Made to Matter Social Media

An ‘accuracy nudge’ could curtail COVID-19 misinformation

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People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.

Mar 23, 2020
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Ideas Made to Matter Digital Economy

How Talbots embraces omnichannel sales

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The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.

Mar 9, 2020
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Ideas Made to Matter My Idea Made to Matter

The successes and challenges of a YouTube tech reviewer

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Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.

Feb 26, 2020
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Ideas Made to Matter Supply Chain

Supply chain transparency, explained

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What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

Feb 20, 2020
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Ideas Made to Matter Marketing

How to master direct-to-consumer marketing

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Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.

Jan 23, 2020
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