And why its CEO used to work as a baggage handler.

Don't be afraid of a bad review. Instead, distinguish your product, find your niche, and build goodwill.

New research shows social media advertising can spread falsehoods or amplify facts.

Three brands on growing a fan base without (a lot of) celebrity endorsements.

The holiday hotline is a study in successful content marketing.

‘What Nike is talking about is fundamental core values of who you are.’

An informed consumer looks beyond the glossy advertisements — the same should go for the people you trust to invest your money.

Reviving mature products through innovation.

Research shows in-depth news articles inform investors more than earnings announcements.

MIT Sloan experts share their takeaways from the renowned company’s closure.