red and white air asia plane flies through a blue sky
Ideas Made to Matter

Why AirAsia boosts marketing during a crisis

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And why its CEO used to work as a baggage handler.

Jan 24, 2019
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a pile of gold stars on a pale blue background
Ideas Made to Matter

3 ways to win the online ratings battle

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Don't be afraid of a bad review. Instead, distinguish your product, find your niche, and build goodwill.

Jan 14, 2019
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Children's blocks that read "Fact" and "Fake"
Ideas Made to Matter Social Media

Social media advertising can boost or beat fake news

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New research shows social media advertising can spread falsehoods or amplify facts.

Dec 19, 2018
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Apple cut open so you can see dragonfruit
Ideas Made to Matter

Authenticity in the age of Instagram

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Three brands on growing a fan base without (a lot of) celebrity endorsements.

Dec 14, 2018
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Butterball Turkey Hotline
Ideas Made to Matter

Why the Butterball Turkey Talk Line works

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The holiday hotline is a study in successful content marketing.

Nov 15, 2018
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Kaepernick tweet of Nike ad
Ideas Made to Matter

In Kaepernick ads, Nike further develops its brand point of view

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‘What Nike is talking about is fundamental core values of who you are.’

Sep 6, 2018
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Pile of different credit cards
Ideas Made to Matter

Accountability in the personal finance industry

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An informed consumer looks beyond the glossy advertisements — the same should go for the people you trust to invest your money.

Aug 22, 2018
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Lego batman amongst rocky landscape
Ideas Made to Matter

Innovating around the box

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Reviving mature products through innovation.

Jun 6, 2018
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Newspapers with world business section showing
Ideas Made to Matter

Financial markets benefit from in-depth analysis of firms’ earnings

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Research shows in-depth news articles inform investors more than earnings announcements.

Apr 4, 2018
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Various mix of lego parts
Ideas Made to Matter

Here’s what sunk Toys R Us

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MIT Sloan experts share their takeaways from the renowned company’s closure.

Mar 28, 2018
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