Ideas Made to Matter Platform Strategy

4 strategies for digital growth from Spotify’s CFO

By

Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.

Dec 21, 2021
Read Article
Ideas Made to Matter The Bias Cut

This CEO works to get women closer to capital

By

Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.

Oct 18, 2021
Read Article
Ideas Made to Matter Hiring

A new barrier to diverse hiring in tech

By

How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.

Mar 31, 2021
Read Article
Ideas Made to Matter Behavioral Science

Credit cards increase the pleasure in purchasing

By

Study of brain activity finds using a credit card engages brain networks connected to anticipation and craving.

Mar 29, 2021
Read Article
Ideas Made to Matter Marketing

Advocating with authenticity in an issue-driven world

By

Lessons and warnings from Tory Burch, the NBA, the NFL, and more.

Dec 23, 2020
Read Article
Ideas Made to Matter Marketing

3 ways retail stores can survive against the odds

By

Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.

Oct 21, 2020
Read Article
Ideas Made to Matter Social Media

An ‘accuracy nudge’ could curtail COVID-19 misinformation

By

People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.

Mar 23, 2020
Read Article
Ideas Made to Matter Digital Economy

How Talbots embraces omnichannel sales

By

The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.

Mar 9, 2020
Read Article
Ideas Made to Matter My Idea Made to Matter

The successes and challenges of a YouTube tech reviewer

By

Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.

Feb 26, 2020
Read Article
Ideas Made to Matter Supply Chain

Supply chain transparency, explained

By

What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

Feb 20, 2020
Read Article
Load More