Marketing
Ideas and insights about marketing from MIT Sloan.
Marketing
How can social platforms protect kids from hateful speech?
By
Researchers analyzed 110 million YouTube comments. Their recommendation: Use algorithms to hide toxic speech, then follow up with human review.
4 strategies for digital growth from Spotify’s CFO
By
Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.
This CEO works to get women closer to capital
By
Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.
A new barrier to diverse hiring in tech
By
How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.
Credit cards increase the pleasure in purchasing
By
Study of brain activity finds using a credit card engages brain networks connected to anticipation and craving.
Advocating with authenticity in an issue-driven world
By
Lessons and warnings from Tory Burch, the NBA, the NFL, and more.
3 ways retail stores can survive against the odds
By
Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.
An ‘accuracy nudge’ could curtail COVID-19 misinformation
By
People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.
How Talbots embraces omnichannel sales
By
The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.
The successes and challenges of a YouTube tech reviewer
By
Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.