Marketing

Customer data is key as companies seek to create new digital revenue streams. Here’s how to attract and retain a new class of customer.

Nike, Netflix, and Amazon are global powerhouses, but they all were once the new business on the block. Here’s how they beat the odds as startups.

How retail stores and companies can thrive in the experience economy.

As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.

Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.

Researchers analyzed 110 million YouTube comments. Their recommendation: Use algorithms to hide toxic speech, then follow up with human review.

Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.

Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.

How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.

Study of brain activity finds using a credit card engages brain networks connected to anticipation and craving.