Marketing

Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.

How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.

Study of brain activity finds using a credit card engages brain networks connected to anticipation and craving.

Lessons and warnings from Tory Burch, the NBA, the NFL, and more.

Now more than ever, retail success means focusing on relationships and loyalty programs, not transactions and discounts.

People are less likely to share falsehoods about the new coronavirus and COVID-19 when prompted to consider accuracy.

The women’s fashion retailer is doubling down on catalogs and making stores the center of the customer experience.

Jacklyn Dallas’ worst idea involved an iPhone and a “uniquely unappetizing” banana.

What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.