Marketing
Ideas and insights about marketing from MIT Sloan.
Blockchain for marketing? Maybe, but privacy issues abound
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Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.
How to nurture a data-driven customer — and why
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Customer data is key as companies seek to create new digital revenue streams. Here’s how to attract and retain a new class of customer.
Triumph of the underdog: How to beat the odds as a startup
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Nike, Netflix, and Amazon are global powerhouses, but they all were once the new business on the block. Here’s how they beat the odds as startups.
4 visions for the future of retail
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How retail stores and companies can thrive in the experience economy.
Lessons about the metaverse from Roblox and Second Life
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As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.
Digital marketing trends for 2022
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Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.
How can social platforms protect kids from hateful speech?
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Researchers analyzed 110 million YouTube comments. Their recommendation: Use algorithms to hide toxic speech, then follow up with human review.
4 strategies for digital growth from Spotify’s CFO
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Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.
This CEO works to get women closer to capital
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Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.
A new barrier to diverse hiring in tech
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How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.