Marketing

Companies that intend to use generative artificial intelligence should first consider how people regard work created by AI, humans, or some combination of the two.

Xbox CFO Tim Stuart explains what other industries can learn from the booming gaming industry.

Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.

Customer data is key as companies seek to create new digital revenue streams. Here’s how to attract and retain a new class of customer.

Nike, Netflix, and Amazon are global powerhouses, but they all were once the new business on the block. Here’s how they beat the odds as startups.

How retail stores and companies can thrive in the experience economy.

As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.

Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.

Researchers analyzed 110 million YouTube comments. Their recommendation: Use algorithms to hide toxic speech, then follow up with human review.

Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.