Ideas and insights about marketing from MIT Sloan.
Blockchain for marketing? Maybe, but privacy issues abound
Blockchain’s permanent record is one of its strengths, but it can cause problems for marketing strategies and consumer privacy.
How to nurture a data-driven customer — and why
Customer data is key as companies seek to create new digital revenue streams. Here’s how to attract and retain a new class of customer.
Triumph of the underdog: How to beat the odds as a startup
Nike, Netflix, and Amazon are global powerhouses, but they all were once the new business on the block. Here’s how they beat the odds as startups.
4 visions for the future of retail
How retail stores and companies can thrive in the experience economy.
Lessons about the metaverse from Roblox and Second Life
As companies explore what a robust metaverse means for them, executives from Second Life and Roblox offer guidance.
Digital marketing trends for 2022
Cookies and emojis are out. What’s in: Using artificial intelligence and machine learning to understand social customers in the field and on the fly.
How can social platforms protect kids from hateful speech?
Researchers analyzed 110 million YouTube comments. Their recommendation: Use algorithms to hide toxic speech, then follow up with human review.
4 strategies for digital growth from Spotify’s CFO
Spotify has 400 million users, and its goal is to get to a billion. Here’s how the music streaming service — and other digital businesses — can expand.
This CEO works to get women closer to capital
Andrea Friedenson learned through working in Silicon Valley that to fix gendered pay disparity, women need to be in roles that are closer to money.
A new barrier to diverse hiring in tech
How “repugnant market” concerns can cause even well-intentioned firms to fail in workforce diversification efforts.