Birger Wernerfelt

Faculty

Birger Wernerfelt

About

Birger Wernerfelt is the J.C. Penney Professor of Management and a Professor of Marketing at the MIT Sloan School of Management.

Wernerfelt has held teaching positions and has done research in marketing at MIT Sloan, in economics at the University of Copenhagen, and in strategy at Northwestern University and at the University of Michigan. His current research compares alternative ways of trading services.

Wernerfelt holds a BA in philosophy and an MA in economics from the University of Copenhagen and a DBA in managerial economics from Harvard University.

Publications

Featured Publication

"The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory."

Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367. Download Paper.

Featured Publication

"On the Internalization of Advertising and Marketing Services: An Adaptation Cost Analysis."

Wernerfelt, Birger, Alvin Silk, and Shuyi Yu. Marketing Science. Forthcoming.

"A Possible Micro-Foundation for the RBV and Its Implications."

Wernerfelt, Birger. Strategic Management Review Vol. 1, No. 1 (2020): 145-158. Download Paper.

"When Does the Underdog Win?"

Wernerfelt, Birger, MIT Sloan Working Paper 6192-20. Cambridge, MA: MIT Sloan School of Management, 2020.

"How Do Successful Scholars Get Their Best Research Ideas?"

Cao, Cathy, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, and Birger Wernerfelt. Marketing Letters Vol. 30, No. 3 (2019): 221-232. Download Paper.

Adaptation, Specialization, and the Theory of the Firm: Foundations of the Resource-based View.

Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.

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