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Birger Wernerfelt
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Birger Wernerfelt is the J.C. Penney Professor of Management and a Professor of Marketing at the MIT Sloan School of Management.
Wernerfelt has held teaching positions and has done research in marketing at MIT Sloan, in economics at the University of Copenhagen, and in strategy at Northwestern University and at the University of Michigan. His current research compares alternative ways of trading services.
Wernerfelt holds a BA in philosophy and an MA in economics from the University of Copenhagen and a DBA in managerial economics from Harvard University.
Publications
Featured Publication
"Internalization of Advertising Services: Testing a Theory of the Firm."
Wernerfelt, Birger, Alvin Silk, and Shuyi Yu. Marketing Science Vol. 40, No. 5 (2021): 946-963. Download Preprint.
Featured Publication
"The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory."
Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367. Download Paper.
Wernerfelt, Birger. Journal of Institutional Economics. Forthcoming. Download PDF. Download Preprint.
Wernerfelt, Birger. Strategy Science Vol. 7, No. 1 (2022): 1-9. Download Preprint.
Wernerfelt, Birger. Strategic Management Review Vol. 1, No. 1 (2020): 145-158. Download Paper.
Cao, Cathy, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, and Birger Wernerfelt. Marketing Letters Vol. 30, No. 3 (2019): 221-232. Download Paper.