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Innovating in existing markets: 3 lessons from LEGO

LEGO’s journey from market leader to the brink of bankruptcy and back yields valuable insights for companies seeking to revitalize mature products.

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Executive Education

Executive Education Course

Mastering Design Thinking

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

  • Jun 30–Oct 3, 2022
  • Sep 9–Dec 8, 2022
  • Nov 10, 2022–Feb 14, 2023
  • Jan 26–Apr 27, 2023
  • Mar 30–Jun 29, 2023
  • Jun 8–Sep 7, 2023
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Executive Education Course

Innovating in Existing Markets

There is considerable buzz around disruptive, revolutionary innovation—we’re constantly told we need to do more of it, in every part of our business. But what do you do when you have an existing product in an existing market that is being challenged? How do you revive those products and restart growth? This new program is designed to help you innovate around your existing products to make them more compelling, useful, and valuable.

  • Jul 19–20, 2022
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