David Robertson

At Automation Fair, senior lecturer David Robertson explored LEGO's journey and shared valuable lessons on managing innovation effectively.

"Honor and respect your core business but think about what else can you do with it."

High prices have driven a "big secondary market for Legos." The scarcity of some mini-figures has made them "a great investment."

"Lego's fundamental business model is buying ABS plastic for about $1 a pound and selling it back to us for about 50 times that amount."