The hidden toll of frictionless tech: what AI does to our minds
MIT Sloan professor Eric So explores how AI can reshape human cognitive development and workplace skills — and how to use it to strengthen our thinking — in his new book, The Collision.
Faculty
Eric So is a tenured full professor at MIT Sloan. For more information, including his bio and CV, please visit his website: https://ericso.pro
Featured Publication
"Box Jumping: Portfolio Recompositions to Achieve Higher Morningstar Ratings."Cohen, Lauren, David S. Kim, and Eric C. So, Working Paper. July 2025.
So, Eric C. W.W. Norton & Company, 2026.
Harris, Ben, Neil R. Mehrotra, and Eric C. So, Working Paper. October 2024. Brookings Center on Regulation and Markets Working Paper.
Charles Downing, Bradford (Lynch) Levy, Matthew A. Phillips, and Eric C. So, MIT Sloan Working Paper 7070-24. Cambridge, MA: MIT Sloan School of Management, July 2024.
Bonsall, Samuel B., Jacquelyn Gillette, Gabriel Pundrich, and Eric C. So. Journal of Accounting and Economics Vol. 77, No. 1 (2024): 101614. SSRN.
Guest, Nicholas, M., S.P. Kothari, and Eric C. So. Management Science Vol. 69, No. 8 (2023): 4908-4931. SSRN Preprint.
MIT Sloan professor Eric So explores how AI can reshape human cognitive development and workplace skills — and how to use it to strengthen our thinking — in his new book, The Collision.
In his new book, MIT Sloan School of Management professor Eric So examines the ways AI is reshaping human cognition and offers advice on protecting your uniquely human skills while using AI.
In this broadcast interview, Professor Eric So said: "Many people refer to this era as something of a technological shift or adoption, and to me those words are too orderly, too gentle. Much of what we're seeing in this era of AI is a new wave of technology hitting everywhere all at once. While it's changing so much of what we can do, it's also changing who we are as thinkers. So, the title of my new book, 'The Collision,' is really about this high-impact moment that is reshaping the nature of who we are."
People consistently rated human advisers as more competent than AI advisers when evaluating who could best solve their problem across domains that included financial, technological, medical, and career advice, according to a study by professor Eric So and co-authors. But that situation changed once shame entered the picture. That preference reversed when a client's problem would require them to reveal embarrassing information.
Professor Eric So said: "For so much of human history, human-level intelligence was our most scarce resource, our most defensible advantage. Now, AI is increasingly commoditizing that. It's being mass-produced in a way that really causes us to question what's going to make us valuable in the future."
Professor Eric So said: "While our research clearly shows the average retail investor loses money trading options, we need to be careful about treating adults as if they can't make their own financial decisions." Rather than sweeping restrictions, So advocates for targeted interventions.
An exciting collaboration between MIT's Sloan School of Management and Schwarzman College of Computing, this immersive, two-week program on campus dives deep into both the technical and business aspects of artificial intelligence, providing a comprehensive understanding of AI's impact across industries. The program will bridge the gap between AI technology and business leadership through practical, hands-on learning experiences, ensuring participants can apply AI strategies effectively in their organizations.