Teaching Resources Library


Platform Strategy

Sony's Battle for Video Game Supremacy



In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation’s CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.


Learning Objectives

To illustrate how network externalities and complementary assets affect strategy and competition.

Appropriate for the Following Course(s) 

system dynamics, technology strategy

Sony's Battle for Video Game Supremacy

Educator Copy*

*An educator (non-watermarked) copy of this case is available only to individuals who hold teaching positions at academic institutions and want to use the case in a course.