Teaching Resources Library

Strategy

Platform Strategy

Sony's Battle for Video Game Supremacy

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ABSTRACT

In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation’s CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.

 

LEARNING OBJECTIVE

To illustrate how network externalities and complementary assets affect strategy and competition.

COULD BE TAUGHT IN THE FOLLOWING COURSE(S)

system dynamics, technology strategy

RELATED MATERIALS

Former Xbox Chief Robbie Back on Console Battles The New York Times December 29, 2015

 

SONY'S BATTLE FOR VIDEO GAME SUPREMACY

Educator Copy*

*An educator (non-watermarked) copy of this case is available only to individuals who hold teaching positions at academic institutions and want to use the case in a course.