In November 2006, with the launch of the Sony PlayStation 3 a mere weeks away, Sony Corporation’s CEO Sir Howard Stringer reflected on the past 30-year history of the video game industry, while crossing his fingers that the PS3 would have a successful launch in an increasingly cut-throat industry.
To illustrate how network externalities and complementary assets affect strategy and competition.
COULD BE TAUGHT IN THE FOLLOWING COURSE(S)
system dynamics, technology strategy
Former Xbox Chief Robbie Back on Console Battles The New York Times December 29, 2015
SONY'S BATTLE FOR VIDEO GAME SUPREMACY
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