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MIT Sloan > LearningEdge > Entrepreneurship > CX Technology
CX Technology
Authors
Ketan Bhole, Jordan Lee, Eileen Lu and Indrajit Sen
Abstract
In early 2009, Taiwan-based CX Technology was looking for new markets to enter. A leading manufacturer of cold-forged steel, the company was considering entering the automotive industry as a Tier 2 supplier. At a time when the future of the U.S. automotive industry was in peril, the question was where and how.
Learning Objective
To evaluate the complexities firms face when expanding into new regions and mature, volatile industries.
Could be taught in the following course(s)
global entrepreneurship, strategy