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MIT Sloan > LearningEdge > Entrepreneurship > Compsis at a Crossroads
Compsis at a Crossroads
Authors
Jonathan Lehrich, Paul John Paredes and Ramesh Ravikumar
Abstract
In 2004, after a year of declining revenues, Brazilian startup Compsis, the leading systems integrator for electronic toll collection in Brazil, was considering whether and how to enter new markets, particularly the United States.
Learning Objective
To explore issues facing entrepreneurs in developing markets who want to internationalize their operations; and examine issues facing students who consult to them on international strategy projects.
Could be taught in the following course(s)
global entrepreneurship, strategy