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MIT Sloan > LearningEdge > Entrepreneurship > Conexia: Entering the U.S. Market
Katie Barrett, Anand Mohanrangan, Teru Tanaka and Yipeng Zhao
“Considering our long-term growth goals, entering the U.S. market is a necessary step for Conexia. But in light of the challenges ahead, is it the step we should take now?” – Luis Navas, CEO, Conexia
Since 2003, Buenos Aires-based Conexia had grown successfully by providing electronic billing and reconciliation services to the Argentinean healthcare market. In 2010, the company was preparing to enter the U.S. market, where healthcare, insurance, and payment providers were in rapid flux.
Learning Objective
To recognize how power in the value chain can affect the characteristics and barriers to market entry; and understand the options faced by startups entering new competitive environments.
Could be taught in the following course(s)
global entrepreneurship, strategy