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MIT Sloan > LearningEdge > Entrepreneurship > Mercy Corps and KeBal Healthy Food Carts: Sustaining and Scaling Up
Mercy Corps
Authors
Erica Carlisle, Chris Lin, Libby Putman and Emily Sporl
Abstract
In early 2010, Mercy Corps, a global nongovernmental organization (NGO), wanted to find a way to turn its KeBal pilot project, which sold nutritious food from food carts to kids in Jakarta, Indonesia, into a self-sustaining, scalable business that would benefit the local communities. Although the Mercy Corps office had concluded that growth would be best served by franchising, that conclusion left them with further questions.
Learning Objective
To understand how to evaluate opportunities in bottom-of-the-pyramid emerging markets; and respond to the constraints and options when NGOs apply western business models to help communities help themselves.
Could be taught in the following course(s)
global entrepreneurship, strategy