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MIT Sloan > LearningEdge > Entrepreneurship > PPS.tv
PPS.tv
Authors
Aaron Rackoff, Kevin Anthony, Roger Erdong Chen and Wai Yan Wong
Abstract
In 2008, startup PPS.tv, a China-based, peer-to-peer online video provider, was under pressure to deliver profits and a larger user base. With several growth strategies to choose from, PPS.tv needed to make a decision—one that would appeal to potential investors.
Learning Objective
To explore the classic growth choice for entrepreneurs in developing markets: a domestic market that is large and immature, an international market that will require fundamental changes to the business model, or a technology market that could threaten intellectual property rights.
Could be taught in the following course(s)
global entrepreneurship, strategy